森林文化产品的价值与价格

国家林业建设战略重点的重新定位,“体验经济”的蓬勃发展,为森林文化产品的生产和消费创造了广阔的市场。将优秀的森林文化资源整理、组合、提升,创新为森林文化产品,并确定其价格,能更有效地传播森林文化,使其被更多人所接受,产生更大的社会效益和经济效益。森林文化产品的创作过程也就是森林文化的丰富和创新过程。该文阐述了森林文化产品的涵义、主要特性、传播与消费的条件、主要表现形式、价值及其价格。文章认为森林文化产品包含了创作过程的活化劳动、制作文化载体的物化劳动和森林文化自身的价值,它们共同构成森林文化产品的价值。文章用劳动价值论、效用价值论和新古典价值经济学理论考察了森林文化产品的价格构成,认为森林文化产品价格应该由其生产成本、效用、供求关系等因素综合决定:生产成本决定森林文化产品的最低价格;效用决定森林文化产品的最高价格;供求关系变化影响森林文化产品价格的波动幅度。

产品的文化定价权研究

本文针对产品的文化定价权开展系统研究,尝试将文化因素纳入产品定价体系中,在全球首次构造了纳入文化因素的产品定价权理论和策略,丰富了经济学现有的产品定价理论,揭示了文化内涵提升产品价值的机制机理。

企业在知识经济时代面临的新抉择

随着知识经济时代的到来 ,知识与信息成为当今企业家们的重要话题 ,企业的生存与发展受这两个因素的影响日益明显 ,未来的时代 ,知识将成为最重要的生产要素 ,它将是竞争和企业存亡发展的最关键因素。基于这一新时代的特征 。

论现代编辑主体的品牌意识——兼论编辑的现代化问题

编辑现代化涵盖两层意思 :一是编辑手段的现代化 ,二是编辑主体的现代化。二者互动互进 ,尤以编辑主体现代化为重。文章认为 ,增强编辑主体的品牌意识是编辑主体现代化的首要选择。编辑主体的品牌意识是指编辑主体在编辑实践当中对出版物质量所作的一种价值界定 ,指出版物质量的优化和高档次化。它是编辑主体的创新意识、价值意识、信息意识、竞争意识等等主体意识的综合与凝聚 ,是一种为争取最佳的社会效果而不断进取的价值取向。本文从时代发展的角度 ,窥视和论析了编辑主体的品牌意识生成的必然性。

The openness of cultural industries： what can China learn from other countries

This study aims to raise policy suggestions to China＇ s openness in cultural industries by doing cross-country comparison. Due to the dual attributes of cultural industries, the openness of cultural industries has demonstrated special features globally. To promote the development of China＇ s cultural industries, the effort should be paid to transfer culture resources into cultural products, to distinguish the responsibility of government and market, to integrate the value chain, to diversify revenue sources and to foster open environment.

Enhancing Innovation Through Intellectual Capital： A Theoretical Overview

Innovation is one of the main drivers of economic development. In the knowledge economy era, the quickness of technological developments and globalization has changed the structure of business world. Consequently, this situation creates opportunities and also threats for companies. Companies should attach importance to innovation in order to maintain sustainable growth and gain competitive advantage. According to Barsky and Marchat （2000） in the new economy the value of a company is not found with its tangible assets, revenues, financial ratios or market share, but with its intellectual capital, organizational culture, customer loyalty and brand equity. According to resource-based view of the company; the resources are fundamental factors of competitiveness and performance. These resources are regarded as strategic assets, which include tangible and intangible assets. Intellectual capital which is becoming one of the important commercial assets of the 21 st century is a way of describing a company＇s intangible assets that are vital for company success. Intellectual capital consists of human capital, relational capital and structural capital. Intellectual capital which is a core strategical resource of a company is playing a crucial role in a company＇s innovation performance. This study attempts to analyze the interrelationships between intellectual capital and innovation in the context of resource-based view of the company. This study also focuses in particular on the effects of human capital, relational capital and structural capital which are the components of intellectual capital, on innovation by integrating the relevant theoretical and empirical evidence.

云南省澜沧县普洱茶产品视觉形象调研与普洱茶产品视觉形象设计系统

整体来讲,茶叶市场上普洱茶产品销售量增涨幅度较大,但是茶产品视觉形象设计与茶文化产品开发能力仍然相对薄弱,茶叶产品销售量增长方式十分单一。本文依托2014年8月14日至26日笔者对于云南省澜沧县的澜沧县古茶有限公司、澜沧八十号仓库有限公司、柏联普洱茶庄园三家具有代表性的茶叶企业进行茶叶产品视觉形象调研,对其普洱茶产品视觉形象设计进行综合分析与评价,并尝试提出普洱茶产品视觉形象设计系统概念理论,以及对于系统内各个体关系适合度的确认,逐渐形成茶文化产品体系与产品梯队。