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面向绿色设计的客户需求转化方法研究 被引量:4
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作者 鲍宏 刘光复 +1 位作者 张雷 仲榕南 《合肥工业大学学报(自然科学版)》 CAS CSCD 北大核心 2010年第4期481-486,共6页
客户需求向设计要求的转化是产品设计中的关键步骤之一,文章采用模糊层次分析法建立模糊一致判断矩阵来确定产品环境需求重要度,给出了产品绿色设计要求层次结构,并基于改进质量屋实现了产品环境需求向产品绿色设计要求的转化;以客户对... 客户需求向设计要求的转化是产品设计中的关键步骤之一,文章采用模糊层次分析法建立模糊一致判断矩阵来确定产品环境需求重要度,给出了产品绿色设计要求层次结构,并基于改进质量屋实现了产品环境需求向产品绿色设计要求的转化;以客户对产品环境需求的满意程度最优为目标,建立了优化数学模型,并给出了相应的求解算法;以洗碗机的产品环境需求转化为例,对该方法进行了验证。 展开更多
关键词 客户需求 绿色设计 产品环境需求 质量屋
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Should the Companies Invest in Innovation?
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作者 Andreas Votteler Monika Zatrochova 《Management Studies》 2017年第6期555-562,共8页
In the beginning, this template describes the actual situation on the market. As a second point, there is a description and a classification of the different kinds of innovation. The object of this template is a scien... In the beginning, this template describes the actual situation on the market. As a second point, there is a description and a classification of the different kinds of innovation. The object of this template is a scientific examination of the interrelation between innovation and the companies' future development. Today's markets are changing rapidly. The environment alters faster and faster. Business companies are forced to adapt to these changing conditions. They have to develop new and adjusted products to be successful on these markets. Companies are offering their products on markets. The more customers' requirements those products fulfil, the more likely they will be bought. Innovation can be described as a process of transforming a concept into a product, good, or service. Real innovation is seldom, though. More often, innovation is a result of a known solution being transferred into a new context. There are different forms of innovation. In general innovation can be classified in: basic innovation, product improving innovation, product adjusting innovation, imitation and pretended innovation. These different kinds of innovation can occur within a company as a process, or in a market as a newly developed product. The future of a company depends in many ways on the newly developed products, which in turn are depending on the needs of the customers. Those needs are not always known and needs could also be generated by inventing new technologies. Companies have to consider the development of new products and manufacturing processes in order to stay successful. 展开更多
关键词 INNOVATION kind of innovation market MARKETING marketing strategy strategy
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