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产品属性、消费者介入与新产品购买行为的关系 被引量:8
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作者 陈文沛 《财经论丛》 CSSCI 北大核心 2013年第2期101-106,共6页
基于1006位消费者的调查数据,在文献研究的基础上发展产品属性的测项并归纳出六个主要维度来检验信度和效度,发现产品属性显著影响消费者介入,后者对新产品购买行为有显著影响,消费者介入在产品属性与新产品购买行为的关系中起完全中介... 基于1006位消费者的调查数据,在文献研究的基础上发展产品属性的测项并归纳出六个主要维度来检验信度和效度,发现产品属性显著影响消费者介入,后者对新产品购买行为有显著影响,消费者介入在产品属性与新产品购买行为的关系中起完全中介效应。 展开更多
关键词 产品属性 消费者介入 产品购买行为 中介效应
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生活方式、产品态度与产品购买行为的关系——基于六个城市样本数据的结构方程建模 被引量:11
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作者 陈信康 董晓舟 《经济管理》 CSSCI 北大核心 2014年第1期142-153,共12页
本文在研究大量文献的基础上,归纳与提取出六个符合中国人特点的生活方式维度:领导与挑战、健康与休闲、家庭导向、面子与被认同、保守消极与价格关注。利用六个城市630名消费者的问卷调查数据,对生活方式量表与维度的跨地域适用性进行... 本文在研究大量文献的基础上,归纳与提取出六个符合中国人特点的生活方式维度:领导与挑战、健康与休闲、家庭导向、面子与被认同、保守消极与价格关注。利用六个城市630名消费者的问卷调查数据,对生活方式量表与维度的跨地域适用性进行检验,在保证生活方式量表与维度具有跨地域适用性的前提下,进一步对生活方式、产品态度与产品购买行为三者间的关系进行研究,发现生活方式显著影响产品态度,而产品态度会显著影响产品购买行为,产品态度在生活方式与产品购买行为之间起到了中介变量的作用。 展开更多
关键词 生活方式 产品态度 产品购买行为 结构方程建模 多群组验证性因子分析
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生活方式、消费者创新性与新产品购买行为的关系 被引量:25
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作者 陈文沛 《经济管理》 CSSCI 北大核心 2011年第2期94-101,共8页
本文在文献研究的基础上归纳出描述和测量生活方式的四个主要维度:时尚意识、领导意识、价格意识和怀旧意识。基于1006位重庆消费者的问卷调查所得数据,检验生活方式、消费者创新性和新产品购买行为三者的关系,发现生活方式能显著地影... 本文在文献研究的基础上归纳出描述和测量生活方式的四个主要维度:时尚意识、领导意识、价格意识和怀旧意识。基于1006位重庆消费者的问卷调查所得数据,检验生活方式、消费者创新性和新产品购买行为三者的关系,发现生活方式能显著地影响消费者创新性,而消费者创新性对新产品购买行为有显著的促进作用,消费者创新性在生活方式与新产品购买行为的关系中起完全中介作用。 展开更多
关键词 生活方式 消费者创新性 产品购买行为
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Green Product Purchase Behaviour: Relevance for Muslims
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作者 Siti Haslina Md Harizan Mahmod Sabri Haron 《Chinese Business Review》 2012年第4期377-382,共6页
Recent climate change phenomenon and other prevailing environmental problems have marked a need for human beings to rethinking their way of life, particularly in their relationship with the environment. In Islam, huma... Recent climate change phenomenon and other prevailing environmental problems have marked a need for human beings to rethinking their way of life, particularly in their relationship with the environment. In Islam, human beings are made responsible at his/her best efforts in preserving the environment including practising pro-environmental behaviour. Due to strong pressures by Western public movements since past decades, the emergence of green products in marketplace has provided an alternative and better way of consumption in reducing adverse environmental impacts. However, little attention has been paid on relating green product purchase behaviour with Islamic teachings. Therefore, the paper discusses the role of green products purchase behaviours in reducing adverse environmental impacts and its relationship with Islamic teachings as mentioned in AI-Quran and As-Sunnah. Besides, the importance of green product knowledge in determining green product purchase behaviour is also discussed. Implications from the study would provide some insights on links between green product purchase behaviours and Islamic teachings as well as improving understanding on the influence of knowledge on pro-environmental behaviours both in empirical manner and as being outlined in Islam. 展开更多
关键词 consumer behaviour ENVIRONMENT green ISLAM MARKETING product knowledge PURCHASE
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Green Marketing and Renewable Energy: Evidence on Motivations and Behaviour in the Aquacultural Market
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作者 Rodolfo Ballestrazzi Michela C. Mason Federico Nassivera 《Chinese Business Review》 2011年第12期1111-1130,共20页
The purpose of this paper falls within the theoretical framework of green marketing. It investigates the relationships that exist between the motives relating to aquacultural products marketed under the private label ... The purpose of this paper falls within the theoretical framework of green marketing. It investigates the relationships that exist between the motives relating to aquacultural products marketed under the private label of a traditional retailer (Coop), the attitude towards their purchase, the perception of their quality, their reliability and the willingness to pay for them. Particular importance is given to the green motives, those that lead to a preference for a product made with specific renewable energies such as biogas. The structural equation models (SEM) technique is used to develop propositions representing a theoretical approach to the integration of green marketing, in the context of the process for purchasing Coop brand fish. With regard to distinguishing between the motives, we referred to the approach that sets out three different types of motive: clean, green and ethical. The resulting managerial implications make it possible to assess how much the different types of motive influence the choices of the consumers. Managers will benefit from the results of this paper by understanding better the benefits for consumers of aquacultural products from renewable energy such as biogas. The originality of the paper lies in its focusing on green purchase behaviour in a poorly investigated sector such as that of fish breeding. The paper contributes to an understanding of the factors that influence environmentally responsible purchase behaviour and their exact relationships, that are still unclear in literature. The fact that environmental issues and concerns are constantly changing implies that ongoing research into their influence on consumer behaviour is essential 展开更多
关键词 green marketing renewable energy aquacultural market BIOGAS SEM
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