“入世”对我国家电产销业的影响

中国加入'WTO'很快就要成为事实,这对我国家电产销业将会产生哪些方面的影响,其影响程度如何,已成为业内人士关注的重要问题。许多业内人士及专家、学者对此发表了自己的看法,有人说'狼'来了,也有人认为不必太在意。那么'入世'后我国家电产销业会受到怎样的影响,笔者根据目前我国家电市场的现状及今后的发展趋势,对此进行了分析。

发展移动电子商务对大兴安岭茶业产销的作用

近年来,电子商务对经济产业的影响力逐渐扩大化,各个行业均在借助电子商务平台实现转型发展。结合移动电子商务现状,本文以大兴安岭麒兴蓉达民族山珍科技开发有限公司开发的舍恩茶为例,探讨桦树茸茶产销模式存在的问题,提出发展移动电子商务对大兴安岭茶业产销转型的作用。

AN INTEGRATED APPROACH FOR PRODUCTION-DISTRIBUTION NETWORK DEPLOYMENT

An integrated approach for new vehicle program launching and associated manufacturing systems deployment,is presented in this paper.To overcome weaknesses and difficulties in the traditional production distribution (PD) network models,the case based reasoning is first applied to generate an initial network configuration based on the collected localization case base.Secondly,and economic model of performance evaluation of existing manufacturing facilities is developed to identify the advantages in location sensitive production factors for various components in order to take full advantages of local and global production factors.Finally,a modified PD model is developed to optimize the overall network deployment.Various deployment scenarios,such as minimizing manufacturing cost,maximizing profitability or promotion of early market entry,can be analyzed and testified.A typical case study of launching a new vehicle program in China is also presented to demonstrate the effectiveness and feasibility of the proposed approach.

Research on the sales channels of the household appliances market

Chinese traditional sales channels are seriously attacked by the new ones. Household appliances industry will realize the specialized divisions of. development, manufacture, sale and services completely. The model of sales channel in marketing is set as the core of this research; the merits and demerits of different sales channels are analyzed; the complicated selective relationship and the conflicts among the manufacturer, middlemen, and ultimate consumers, and the solutions to present multi-channels market and the developments of the sales channels are elaborated in an overall view; the opinion that the only way to develop this industry is raised to establish the competitive sales channels. The aim is to let local household appliances industry use the natural merits to build up a suitable channel rapidly and efficiently, and to speed up the self development and oeffection.

Semiotic knowledge toward heritage product in tourism industry： A case of Terengganu

In order to provide an appropriate context for the current state of the heritage product in tourism industry, semiotic knowledge become an important role to know deeply the identity, philosophy, and also the meaning of behind the actual product. Scott （2000） stresses the requirement of aesthetic and semiotic content in a creative product, instead of creativity. But, how many of retailers and salespersons in heritage product believe the semiotic as knowledge to present the product and opportunities in their selling？ According to Kotler （2000） a good personal selling will provide a detailed explanation or demonstration of the product. The message can be varied by the salesperson to fit the motivations and interests or each prospective customer. So, the purpose of this paper is to closely examine the level of awareness among retailers and salesperson toward the important of semiotic knowledge as part of strategic persuasion in a selling process. This survey study will develop a sample among retailers and salesperson in Kuala Terengganu as a respondent who give the feedback to fulfill the research questions.

The Study of Some Problems of Yunnan Flower Industry Development

A few problems exist in flower industry developmentin Yunnan province.The key problem is flower production with sell set in system unqualified,product quality problem;wrong model in specification of quality in product,undeveloped and developed technology of quality standard system hasn’t been used.To change present condition, combining local presentcondition, we can enhance the macroscopic managementand put forward to peasant the policy suggestion to guide the development of Yunnan province flower industry.

Use of Wechat Marketing about Film industry

As the user a wide range of real-time communication tool, Wechat will become a more popular social way to communicate. Attracting the majority of enterprises, Wechat increasingly become a new product marketing platform. Wechat marketing in the film industry has also been widely used. but the development of the film industry has its own characteristics, so when using Wechat marketing, certain principles and methods should be followed, to achieve the desired effect. This paper focuses on the analysis of film industy marketing based on Wechat platform and also predicting its development trend.

Strategic Path for the Development of Live Pig Healthy Breeding Industry in China

The objective of study in the paper was to analyze advantages, disadvantages, opportunities and threats of development of pig healthy agriculture in China, using systematic analysis and SWOT strategic analysis, as well as to show severe diseases, abnormal fluctuation, misplaced way and versatile environment confronted by pig breeding in China. The paper establishes ＂double-hug mode＂, from which pig breeding industry transforms and upgrades to modern breeding industry. Combing with the designed multi-party cooperation mechanism of advantageous regions, urban sale areas and group corporations, it sets up three paths for development of pig healthy agriculture in China, i.e., strategic paths of advantageous regions, urban sale areas and group corporations oriented, with an attempt to provide strategic path reference for transformation and upgrading of pig breeding in China and mode reference for breakthrough of development strategy for pig healthy industry.

From the Perspective of Chinese Medicine Sales Analysis on Development Situation of Traditional Chinese Medicine Industry in Guangxi

After years of development, has emerged a group of outstanding enterprises in Guangxi, creating a high popularity and good reputation of the product. But from 2013 data can be seen in the study of traditional Chinese medicine industry of China, Guangxi traditional Chinese medicine products in the market space is still limited in the province, the market share of the market at a relatively low level in the country. This is from a macro-perspective analysis of the national sales on traditional Chinese medicine of Guangxi Chinese medicine industry development in present situation and makes problem-oriented industrial policy advice to counter.

The Analysis of Mobile Phone Companies＇ Virtual Marketing Strategy

With the development of economic globalization and the information industry, the competition among the mobile phone companies is increasingly fierce. This requires the mobile phone companies to re-examine the traditional marketing strategies, to seek and implement new feasible marketing strategy. This paper introduces the definition of virtual marketing, dissertates four virtual marketing strategies implemented by the mobile phone companies, and points out the problems in the process of implementing virtual marketing strategies and proposes the corresponding countermeasures.

Analysis on the Development of Lushan （Xingzi） Hot Spring Health Tourism Products from the Perspective of Product Integrated Marketing

Through the development of more than 60 years, the hot spring tourism industry in China will confront with a situation of ＂innovative competition, standard development, and secondary upgrade＂. In this paper, from the perspective of product integrated marketing theory, by taking Lushan （Xingzi） hot spring as an example, the authors carry out an analysis on some problems in the development of Xingzi hot spring tourism products, propose the framework and model of the integrated development of hot spring health tourism products, and also provide some suggestions for the design of Xingzi hot spring health tourism routes.

Innovative Business Modelsinthe Morden Media Industry

In the modem media industry, in addition to the traditional business model of proprietary products selling, there are a number of new business models that involve free distribution of whole products, or some parts of the products. The advantage of the open business model is in the value creation by a large community of developers, whereas the proprietary business model means a simpler form of value capture. However, open and closed business models can not exist in pure form： the proprietary model does not give enough space for innovation, while the open model gives insufficient opportunities for generating profit. An investigation of the problem of optimal business model choice at the monopolistic market indicates that the fully closed business model is less efficient than the model with the closed core and open extensions; it is profitable for any firm to open all of those ideas and technologies that can not be used without the base module; the completely open business model is optimal if and only if a substantial part of the consumer value is determined by additional services or innovative activity of the users.

China＇s Auto Output, Sales soar in 1st Half of 2007

China＇s fledgling auto industry maintained strong momentum in the first half of the year, with both vehicle output and sales ＇rising more than 20%.

Theory and Professionals： Impact of HRM on Economy

Research topic of this paper includes importance of theoretical knowledge on performance of firms＇ professionals. Research question is how theory affects the performance. Answer might become thorough competence of professionals and task performance. With this sense, two case studis are obtained from Drucker＇s works （2009; 2015）. Therefore, research method covers case study approaches. Furthermore, firms produce national GDP in an economy. There are several functions in firm management, and managers operate those functions. They are logistics, supply, stock, finance, accounting, marketing, production, etc. All have managers such as accounting manager, finance manager, marketing manager, etc. Performance of managers is crucial to fLrm performance. Because performance of managers might become one determinator of firm performance. Therefore, HRM may have an impact on GDP through managers. Because productions and sales of firms affect GDPs on an economy. Moreover, professionals or managers must have theoretical knowledge in their field. Because theoretical knowledge increases their performance at work. In conclusion, study reveals that managers may have impact on firm performance; and theory may increase task performance of employees.

Applied research of mathematical models in enterprise product sale

Some products are only sold in some regions while some are sold in certain months, so there are a lot of data gaps. If we choose too much of this vacancy data, it may have impact on knowledge extraction. So to aim at specific sale database, we chose to study six kinds of representative products among them and these products are relatively comprehensive in all regions and month sales including two conventional products, two special products and two accessories; we also chose seven sale regions to make detailed analysis. We selected nine characteristics of sales in database which respectively are monthly sales volume, monthly revenue, monthly average selling price, profit, program sales volume, completed percentage of a program, sales month, sales territory and product type.

A Cost-Benefit Analysis of the EU＇s Anti- Dumping Measures against China

Chinese products are major targets of the European Union （ EU）＇s anti-dumping measures. By making an empirical analysis using official data published by the Statistical Office of the European Commission （ Eurostat）, the authors conclude the EU＇s anti-dumping actions may not necessarity be helpful, Instead, the actions impose a high cost on EU consummers and make EU enterprises＇ costs rise.Eventually, Chinese enterprises will suffer a heavy toll and EU enterprises will also suffer from weakened competiveness.

Sustainability Aspects of the Wheat Sector

In the frame of the present study, we examined the wheat sector with respect to economic and social sustainability. Accordingly, two research questions were formulated： （1） Is wheat production sustainable in economic terms？ and （2） Is wheat production sustainable in social terms？ Our view is that the content of sustainability can be defined on a case-by-case basis, and in our case, wheat production provides this content. To answer the research questions, we collected statistical data on the production area, average yield, production volume, selling price, consumption of wheat, and evaluated the tendencies prevalent in the sector. We suppose that in social terms, sustainability means maintaining consumption at least at a constant level, knowing that this sector produces considerable share of the direct and indirect food raw materials. A chief dilemma is that world population is continuously growing, although the size of the cultivated area in the wheat sector has not indicated significant changes over the past few decades. Unless increasing the yields, severe decrease may occur in the per capita production of wheat in the long run. In this case, the current consumption level will not be sustainable in the medium run. In addition, in the long run, it may even have influence on the consumption level of other commodities.