Interpersonal function is one of the three metafunctions of language. This paper investigates the interpersonal meanings in Chinese cosmetic advertising discourse from mood, modality and appraise the three aspects. Ba...Interpersonal function is one of the three metafunctions of language. This paper investigates the interpersonal meanings in Chinese cosmetic advertising discourse from mood, modality and appraise the three aspects. Based on an exploratory study of data of six typical Chinese cosmetic advertising discourses, the paper claims that the distribution of mood and modality has close link with the interpersonal meaning in advertising. The Functional Grammar and Appraisal System help to reveal the interpersonal meanings of the discourse concerned.展开更多
Chinese culture, which has been regarded as a collectivistic one by such great heads as G. Hofstede and Triands for a long time, seldom receives challenge on its very nature. The authors, however, found at least three...Chinese culture, which has been regarded as a collectivistic one by such great heads as G. Hofstede and Triands for a long time, seldom receives challenge on its very nature. The authors, however, found at least three critical mistakes in Hofstede＇s work, and raised their argument that Chinese culture is not a collectivistic one, but a ＂shi＂ culture which relies heavily on context. The split of mind is the fundamental cause of this ＂shi＂ culture.展开更多
文摘Interpersonal function is one of the three metafunctions of language. This paper investigates the interpersonal meanings in Chinese cosmetic advertising discourse from mood, modality and appraise the three aspects. Based on an exploratory study of data of six typical Chinese cosmetic advertising discourses, the paper claims that the distribution of mood and modality has close link with the interpersonal meaning in advertising. The Functional Grammar and Appraisal System help to reveal the interpersonal meanings of the discourse concerned.
文摘Chinese culture, which has been regarded as a collectivistic one by such great heads as G. Hofstede and Triands for a long time, seldom receives challenge on its very nature. The authors, however, found at least three critical mistakes in Hofstede＇s work, and raised their argument that Chinese culture is not a collectivistic one, but a ＂shi＂ culture which relies heavily on context. The split of mind is the fundamental cause of this ＂shi＂ culture.
