大众传播在择偶中所扮演的角色——兼比较两岸的差异

当今,透过大众传播媒介择偶已是很千常的事情。以往,大众传媒尚未发达,人们的观念也比较守旧,男女择偶通常经由人际传播,媒人奔走于男女双方,作为沟通的桥梁。大众传播是依赖媒介的传播,阅听人多,且异质性(heterogeneous)高。人际传播是面对面的传播,阅听人少,同质性(homogeneous)高。大众传播可人量制作讯息,单位成本低,效率相对提高。

Priority Directions of National Policy of Regulation of Mutual Relations Between Youth and Mass Media： The Theoretical and Empirical Researches

The study was concerned with the problem of the Russian youth, with a special emphasis on the history of the theoretical and empirical researches devoted to the youth issues. The research delineates the term thesaurus and its connection with the formation of youth＇s outlook. The central focus of the research is social and cultural value orientations of the young Russian. The study presents a detailed analysis of impact that mass media plays in socialization of youth, its generations, its influence on public opinion formation and priority directions of national policy of regulation of mutual relations between youth and mass media. It attempts to examine the presence of mass media in youth＇s everyday life. The research provides a detailed analysis of contemporary state of the youth＇s trust to the mass media and degree of dependence on it. The study also presents a detailed analysis of the traces of mass media＇s influence on young Russians. The completed research is fundamental for the sociological and the philosophical generalisations that underline comparative research on the youth problems in Russia, its social and cultural value orientations and the influence on public opinion formation and priority directions of national policy of regulation of mutual relations between youth and mass media.

新闻是商品吗？

新闻是商品吗？宋建武编者按本文作者撰写《论新闻的经济属性及大众传媒经济的几个问题──兼与张允若同志商榷》投寄本刊，现择刊其中较重要的两节，供读者研讨。为了简化，对文题作了修改。张允若教授的《关于新闻产品的几个经济学问题》（载《中国广播电视学刊》１９９...

复关后,中国广告商甘为“拾遗补缺”吗?

中国即将复关。一复关,早已作好准备的外国广告商就会迅即大量涌入中国市场,与中国广告商展开竞争。广告业不属于国家适度保护产业范围。未来竞争胜负将会怎样?中国广告界应该采取哪些对策?需要集思广益,深入研讨。一、未来有可能出现的严重态势估计涌入中国市场的外国广告商将会首先进入上海、广州、北京、天津等经济比较发达的大城市。