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四重出售:主流媒体电商直播的价值创新与发展——以央视公益直播带货为例
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作者 唐雪艳 杨大红 汪奇兵 《中国电子商务》 2023年第8期58-60,共3页
在5G技术的加持下,主流媒体依托社交媒体和电商平台的渠道赋能入坑带货直播。以央视网联合头部主播推出的带货公益系列直播为例,研究发现主流媒体从“政策传达+观念宣传”“经济效益+品牌宣传”“人文内涵+信任背书”“情绪按摩+精神富... 在5G技术的加持下,主流媒体依托社交媒体和电商平台的渠道赋能入坑带货直播。以央视网联合头部主播推出的带货公益系列直播为例,研究发现主流媒体从“政策传达+观念宣传”“经济效益+品牌宣传”“人文内涵+信任背书”“情绪按摩+精神富裕”四个角度对电商商品进行出售,以跨界合作助力公益直播实现政治价值、经济效益和社会效益的价值共创,为商品消费和行业变迁打开了新的销售路径和视野。 展开更多
关键词 主流媒体 电商直播 话语创新 人民国货
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Renminbi Internationalization and Stability of the International Monetary System
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作者 范小云 陈雷 王道平 《China Economist》 2015年第3期63-82,共20页
This paper investigates the stability of the international monetary system using the new open economic analysis framework. Our research has discovered that conditions for the stability of the international monetary sy... This paper investigates the stability of the international monetary system using the new open economic analysis framework. Our research has discovered that conditions for the stability of the international monetary system are such that the economic volume of reserve currency countries must be large enough and that the solvency capacity growth rate of reserve currency countries should be no lower than the real output growth rate of non- reserve currency countries and the real return of the reserve currency," the existence of the valuation effect cannot secure the stability of a reserve currency," and inclusion of the euro and the Japanese yen into international reserve currencies cannot stabilize the international monetary system, while Renminbi internationalization plays an irreplaceable role to the stability of the international monetary system. 展开更多
关键词 Renminbi internationalization international monetary system Triffin dilemma
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Ready for the next 20 years?
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《Beijing Review》 2016年第3期2-2,共1页
The continued devaluation of the renminbi(yuan),China's legal tender,has sparked concerns both in China and abroad.The depreciation trend that started in August 2015 hasn't shown any signs of reversing,but as a ma... The continued devaluation of the renminbi(yuan),China's legal tender,has sparked concerns both in China and abroad.The depreciation trend that started in August 2015 hasn't shown any signs of reversing,but as a matter of fact,the depreciation of the yuan is an inevitable outcome of its internationalization,China is moving to turn the yuan into a global currency. 展开更多
关键词 currency inevitable legal tender adopt continued appreciation fluctuation parity dollar
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Partners, Institutions and International Currencies: The International Political Foundations for the Rise of the Renminbi
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作者 Li Wei 《Social Sciences in China》 2017年第2期114-141,共28页
The use of an intemational currency is not just a natural market phenomenon; it relies heavily on international political foundations. The historical lessons of the four major international currencies--the pound, doll... The use of an intemational currency is not just a natural market phenomenon; it relies heavily on international political foundations. The historical lessons of the four major international currencies--the pound, dollar, euro and yen--show that a strong partner network and a favorable international institutional environment are the two major political foundations for the formation of a stable international currency. The rise of the renminbi, as a late starter looking to become a major international currency, depends not only on the requisite economic conditions but on governmental diplomacy aimed at attracting more monetary cooperation partners and creating international institutions that support its worldwide use. This strategy reinforces the political foundations for the rise of the renminbi. Building a network of partners supporting the renminbi as an international currency and creating a system of international monetary institutions are the real tests of the issuing country's political leadership. This political leadership capacity has three dimensions: public trust founded on reputation building; a centripetal force driven by provision of benefits; and coercive force applied through sanctions. Comparatively speaking, the renminbi is still in the early stage of its ascent, so the development of its political infrastructure should concentrate mainly on gaining public trust through reputation-building and employing centripetal force involving provision of benefits. 展开更多
关键词 rise of the renminbi monetary partner networks international institutions political leadership currency diplomacy
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