Value is a criterion which can help people to distinguish good and bad, beauty and ugliness, fight and wrong and true and false. Value varies from different counties, which is the main cause of the conflict and misund...Value is a criterion which can help people to distinguish good and bad, beauty and ugliness, fight and wrong and true and false. Value varies from different counties, which is the main cause of the conflict and misunderstanding in communication between China and western countries. It is first introduced in this paper about how these differences are formed and then explain them in several ways. It is of great significance to know and learn the cultural differences in cross-cultural communication.展开更多
Due to the differences of cultural values and conventions, people from different cultures may have different understandings about the courtesy language. This paper expounds the differences between English and Chinese ...Due to the differences of cultural values and conventions, people from different cultures may have different understandings about the courtesy language. This paper expounds the differences between English and Chinese courtesy languages, mainly from terms of address, greetings and appreciations. It also analyzes the reasons for the differences between English and Chinese courtesy languages, i.e. different cultures and different politeness principles. Through the contrastive studies of courtesy language, people will come to a clear understanding of the relationship between language and culture, which is meaningful to English teaching and learning.展开更多
Several studies about the brand ＂made in Italy＂ have illustrated the real significance of this brand, placing it in the top position for brand awareness in most countries. The words ＂made in Italy＂ evoke in consum...Several studies about the brand ＂made in Italy＂ have illustrated the real significance of this brand, placing it in the top position for brand awareness in most countries. The words ＂made in Italy＂ evoke in consumers＇ minds attributes that positively characterize the image of Italy as a country--in particular, the attributes of creativity, aesthetics, quality, and sophistication--facilitating the perception of a differential value through the effect of the product-country association. Italians are proud of this, but what really composes the brand ＂made in Italy＂？ Above all, is there any truth behind this expression？ The paper aims to propose a critical analysis about the ＂made in Italy＂ value appropriation and the future development of this brand.展开更多
While participation in Social Network Sites （SNSs） has grown rapidly in recent years and is a highly popular and global phenomenon, only few research examined how the different cultural values and attitudes impact t...While participation in Social Network Sites （SNSs） has grown rapidly in recent years and is a highly popular and global phenomenon, only few research examined how the different cultural values and attitudes impact the way people adopt and use this new media platform. Employing qualitative approach, this study attempts to uncover the cross-cultural differences in motivations and behavioral patterns for using SNSs among the Korean and American users. The finding of this study shows the explicit differences in the motivations and strategies for using SNSs between Korean and American users, which is supported by the independent and interdependent self-construals theory proposed by Markus and Kitayama （1991）. The motivational themes and usage patterns emerged from Korean participants are more other- or relationship-focused, pursuing social/emotional support, while those of Americans are more ego- or self-focused, pertaining to entertainment or information seeking.展开更多
文摘Value is a criterion which can help people to distinguish good and bad, beauty and ugliness, fight and wrong and true and false. Value varies from different counties, which is the main cause of the conflict and misunderstanding in communication between China and western countries. It is first introduced in this paper about how these differences are formed and then explain them in several ways. It is of great significance to know and learn the cultural differences in cross-cultural communication.
文摘Due to the differences of cultural values and conventions, people from different cultures may have different understandings about the courtesy language. This paper expounds the differences between English and Chinese courtesy languages, mainly from terms of address, greetings and appreciations. It also analyzes the reasons for the differences between English and Chinese courtesy languages, i.e. different cultures and different politeness principles. Through the contrastive studies of courtesy language, people will come to a clear understanding of the relationship between language and culture, which is meaningful to English teaching and learning.
文摘Several studies about the brand ＂made in Italy＂ have illustrated the real significance of this brand, placing it in the top position for brand awareness in most countries. The words ＂made in Italy＂ evoke in consumers＇ minds attributes that positively characterize the image of Italy as a country--in particular, the attributes of creativity, aesthetics, quality, and sophistication--facilitating the perception of a differential value through the effect of the product-country association. Italians are proud of this, but what really composes the brand ＂made in Italy＂？ Above all, is there any truth behind this expression？ The paper aims to propose a critical analysis about the ＂made in Italy＂ value appropriation and the future development of this brand.
文摘While participation in Social Network Sites （SNSs） has grown rapidly in recent years and is a highly popular and global phenomenon, only few research examined how the different cultural values and attitudes impact the way people adopt and use this new media platform. Employing qualitative approach, this study attempts to uncover the cross-cultural differences in motivations and behavioral patterns for using SNSs among the Korean and American users. The finding of this study shows the explicit differences in the motivations and strategies for using SNSs between Korean and American users, which is supported by the independent and interdependent self-construals theory proposed by Markus and Kitayama （1991）. The motivational themes and usage patterns emerged from Korean participants are more other- or relationship-focused, pursuing social/emotional support, while those of Americans are more ego- or self-focused, pertaining to entertainment or information seeking.
