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植入式广告发展障碍及对策探析 被引量:8
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作者 徐俊昌 王晓旭 《长春大学学报》 2009年第11期33-35,38,共4页
目前影视产业与植入式广告的捆绑销售已逐渐成为一种为各方所认可的运作模式,呈现出良好的发展势头和广阔的市场前景。但是植入式广告的发展还存在很多障碍及弊端,譬如偏重感性诉求而缺乏理性说服,广告投放与影片剧情无关联等。只有通... 目前影视产业与植入式广告的捆绑销售已逐渐成为一种为各方所认可的运作模式,呈现出良好的发展势头和广阔的市场前景。但是植入式广告的发展还存在很多障碍及弊端,譬如偏重感性诉求而缺乏理性说服,广告投放与影片剧情无关联等。只有通过提高植入式广告的制作水平,规范运营规则,才能使国内植入式广告走上一条健康、持续的发展道路。 展开更多
关键词 植入式广告 价值指数模型 障碍 对策
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Prognostic value of body mass index before treatment for laryngeal squamous cell carcinoma
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作者 Zhao-Qu Li Lan Zou +1 位作者 Tian-Run Liu An-Kui Yang 《Cancer Biology & Medicine》 SCIE CAS CSCD 2015年第4期394-400,共7页
Objective: Patients with head and neck cancer often suffer from malnutrition. This study aims to investigate the influence of body mass index(BMI) on the prognosis of laryngeal squamous cell carcinoma(LSCC).Methods: A... Objective: Patients with head and neck cancer often suffer from malnutrition. This study aims to investigate the influence of body mass index(BMI) on the prognosis of laryngeal squamous cell carcinoma(LSCC).Methods: A total of 473 patients with LSCC initially treated at Sun Yat-sen University Cancer Center between January 2005 and July 2009 were retrospectively reviewed. Survival analysis was performed by the Kaplan-Meier method and Cox regression model.Results: Low BMI before treatment was significantly associated with poor overall survival in patients with LSCC(P<0.001). BMI was an independent prognostic factor for patients with LSCC.Conclusion: Leanness before treatment was associated with poor prognosis in patients with LSCC. Good nutritional status is favorable to improve survival in patients with LSCC. 展开更多
关键词 Prognosis nutrition body mass index(BMI) laryngeal squamous cell carcinoma(LSCC)
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