The article deals with the idea of building a company around the corporate social responsibility （CSR） principles and designing a business model that is simultaneously economically viable, lucrative, and of social b...The article deals with the idea of building a company around the corporate social responsibility （CSR） principles and designing a business model that is simultaneously economically viable, lucrative, and of social benefits. TOMS is analyzed as an example of a company that took this approach and succeeded. The main research questions try to examine the basic assumptions of TOMS business model in light of shared value concept and uncover the reasons of company＇s success. The authors claim that two factors played there a crucial role. Firstly the leader whose passion was so contagious that he/she managed to build the team and set up a company based on his/her ideas. Secondly TOMS business model concept （One for One） is convincing for customers who eagerly join the movement. This business case illustrates how a company that is based on social values can grow.展开更多
While participation in Social Network Sites （SNSs） has grown rapidly in recent years and is a highly popular and global phenomenon, only few research examined how the different cultural values and attitudes impact t...While participation in Social Network Sites （SNSs） has grown rapidly in recent years and is a highly popular and global phenomenon, only few research examined how the different cultural values and attitudes impact the way people adopt and use this new media platform. Employing qualitative approach, this study attempts to uncover the cross-cultural differences in motivations and behavioral patterns for using SNSs among the Korean and American users. The finding of this study shows the explicit differences in the motivations and strategies for using SNSs between Korean and American users, which is supported by the independent and interdependent self-construals theory proposed by Markus and Kitayama （1991）. The motivational themes and usage patterns emerged from Korean participants are more other- or relationship-focused, pursuing social/emotional support, while those of Americans are more ego- or self-focused, pertaining to entertainment or information seeking.展开更多
文摘The article deals with the idea of building a company around the corporate social responsibility （CSR） principles and designing a business model that is simultaneously economically viable, lucrative, and of social benefits. TOMS is analyzed as an example of a company that took this approach and succeeded. The main research questions try to examine the basic assumptions of TOMS business model in light of shared value concept and uncover the reasons of company＇s success. The authors claim that two factors played there a crucial role. Firstly the leader whose passion was so contagious that he/she managed to build the team and set up a company based on his/her ideas. Secondly TOMS business model concept （One for One） is convincing for customers who eagerly join the movement. This business case illustrates how a company that is based on social values can grow.
文摘While participation in Social Network Sites （SNSs） has grown rapidly in recent years and is a highly popular and global phenomenon, only few research examined how the different cultural values and attitudes impact the way people adopt and use this new media platform. Employing qualitative approach, this study attempts to uncover the cross-cultural differences in motivations and behavioral patterns for using SNSs among the Korean and American users. The finding of this study shows the explicit differences in the motivations and strategies for using SNSs between Korean and American users, which is supported by the independent and interdependent self-construals theory proposed by Markus and Kitayama （1991）. The motivational themes and usage patterns emerged from Korean participants are more other- or relationship-focused, pursuing social/emotional support, while those of Americans are more ego- or self-focused, pertaining to entertainment or information seeking.
