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CBA联赛无形资产类产品价格特性与营销策略探析
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作者 王郓 《河北体育学院学报》 2008年第6期9-10,14,共3页
运用微观经济学和博弈论的相关原理,对CBA联赛无形资产类产品的价格特性与营销策略进行实证分析,提出CBA联赛无形资产类产品价格可分为融资价格和投资价格,体育中介服务机构围绕职业篮球联赛无形资产所进行的商务活动,造成了其两种价格... 运用微观经济学和博弈论的相关原理,对CBA联赛无形资产类产品的价格特性与营销策略进行实证分析,提出CBA联赛无形资产类产品价格可分为融资价格和投资价格,体育中介服务机构围绕职业篮球联赛无形资产所进行的商务活动,造成了其两种价格的差异。CBA联赛的品牌价值则是其无形资产类产品价格的主导因素。CBA联赛无形资产的融资价格方面的营销策略主要是通过招标的形式进行竞价,投资价格方面的营销策略则主要通过提高CBA联赛的品牌价值,提升其投资价格。 展开更多
关键词 CBA联赛 无形资产 产品 价格特性 策略
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对中国债券市场及其价格特性的认识
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作者 袁东 《环球市场信息导报》 1997年第7期32-34,共3页
关键词 债券市场 价格特性 中国 证券市场
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我国CBA联赛市场竞赛服务产品价格机制研究 被引量:6
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作者 王郓 刘振英 《成都体育学院学报》 CSSCI 北大核心 2006年第6期31-34,共4页
采用社会调查法,运用微观经济学原理对我国CBA联赛市场竞赛服务产品的价格机制进行实证分析,得出:1、我国CBA联赛市场竞赛服务产品价格在需求方面具有一定的价格弹性,而供给价格缺乏弹性;2、我国CBA联赛产品的生产成本与市场收益之间的... 采用社会调查法,运用微观经济学原理对我国CBA联赛市场竞赛服务产品的价格机制进行实证分析,得出:1、我国CBA联赛市场竞赛服务产品价格在需求方面具有一定的价格弹性,而供给价格缺乏弹性;2、我国CBA联赛产品的生产成本与市场收益之间的关联度较小,产品的质量是其价格主导因素;3、我国CBA定价策略主要有:二级价格歧视、三级价格歧视、高峰价格歧视、配售与搭售;4、我国CBA联赛产品供给主体营销策略的选择上,应注重提高其产品的核心竞争力,即塑造联赛及俱乐部的品牌。 展开更多
关键词 CBA联赛 竞赛服务产品 价格特性 影响因素 策略
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“选择资费”的多重价格歧视特性 被引量:5
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作者 吴永涛 张群 《数学的实践与认识》 CSCD 北大核心 2002年第4期588-595,共8页
本文在分析电信业选择资费实例和价格结构的基础上 ,研究了选择资费中的三级和二级价格歧视 ,并提出了多重价格歧视的概念 .研究结果表明 ,电信公司在选择资费中综合运用了三级、二级价格歧视 ,且通过提供多个二部资费计费方案 ,达到双... 本文在分析电信业选择资费实例和价格结构的基础上 ,研究了选择资费中的三级和二级价格歧视 ,并提出了多重价格歧视的概念 .研究结果表明 ,电信公司在选择资费中综合运用了三级、二级价格歧视 ,且通过提供多个二部资费计费方案 ,达到双重二级价格歧视和优化二部资费的目的 .选择资费是电信公司应对市场竞争的一种定价策略 。 展开更多
关键词 “选择资费” 多重价格歧视特性 电信业 二部资费
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电煤价格波动特性对火力发电行业影响研究——基于多重分形消除趋势分析法的实证研究 被引量:5
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作者 贾政豪 朱茳 +1 位作者 刘芳 张莉明 《价格理论与实践》 CSSCI 北大核心 2017年第4期147-150,共4页
利用2006年1月至2016年10月煤炭价格周数据,基于多重分形消除趋势法建立电煤价格波动特性分析模型,分析不同周期划分情况下电煤价格的波动规律。研究结果表明:我国电煤价格自身波动特性明显,局部波动特性同长周期电煤价格波动特性相似... 利用2006年1月至2016年10月煤炭价格周数据,基于多重分形消除趋势法建立电煤价格波动特性分析模型,分析不同周期划分情况下电煤价格的波动规律。研究结果表明:我国电煤价格自身波动特性明显,局部波动特性同长周期电煤价格波动特性相似。同时,基于敏感性分析法对多重分形波动因子对电煤价格预测的修正效果进行了检验,证明因子可有效判断价格的剧烈波动趋势,预测误差比传统方法明显降低,可为政府制定相关煤电行业政策提供参考。 展开更多
关键词 电煤价格波动特性 火力发电行业 电煤价格预警 电煤价格联动机制
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Research on the Influence Factors and Struction of University Teachers Leader-Member Exchange
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作者 Cuihua Liu 《International English Education Research》 2014年第3期65-68,共4页
The leader - member exchange theory is one of the leading and the hot topic in recent years of the study of Western leaders. Structural studies of LMX factors have important theoretical and practical value in college ... The leader - member exchange theory is one of the leading and the hot topic in recent years of the study of Western leaders. Structural studies of LMX factors have important theoretical and practical value in college teachers. In this paper, the "impact factor structure of university teachers LMX Questionnaire" for four universities 808 subjects was investigated. By exploratory factor analysis and confirmatory factor analysis, it found that the structure of university teachers LMX factors includes five dimensions: values, attitudes up, personality characteristics, switching behavior, objective situations. The questionnaire has good reliability and validity. 展开更多
关键词 University Teachers LMX Theory Structural Factors
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Study on slope reliability method Response Surface Method based on Morgenstern-Price Method 被引量:5
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作者 RONG Fan CHEN Li +1 位作者 YU Yanxin Tian Shouqi 《Global Geology》 2009年第3期179-182,共4页
The combination of Morgenstern-Price Method (MPM) with Response Surface Method (RSM) improves the eonventional RSM by replacing Finite-Element Method (FEM) with MPM, which is a type of reliability analysis metho... The combination of Morgenstern-Price Method (MPM) with Response Surface Method (RSM) improves the eonventional RSM by replacing Finite-Element Method (FEM) with MPM, which is a type of reliability analysis method-RSM based on MPM, and makes the computing process simpler. The stability of the slope was re-evaluated by use of Monte Carlo method (MCM) and the result contrasted with the fore is the conclusion. The reliability analysis of the artificial slope in Donggang Power Station was carried on, and obtained the reliable charaeteristics, which provided basis for the project. 展开更多
关键词 SLOPE Morgenstern-Price Method response surfaee reliability index Monte Carlo Method
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A critical evaluation of subjective ratings: Unacquainted observers can reliably assess certain personality traits
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作者 Matthew B.PETELLE Daniel T.BLUMSTEIN 《Current Zoology》 SCIE CAS CSCD 2014年第2期162-169,共8页
Methods to measure consistent individual differences in behavior (i.e. animal personality) fall into two categories, subjective ratings and behavioral codings. Ratings are seldom used despite being potentially more ... Methods to measure consistent individual differences in behavior (i.e. animal personality) fall into two categories, subjective ratings and behavioral codings. Ratings are seldom used despite being potentially more efficient than codings. One potential limitation for the use of ratings is that it is assumed that long-term observers or experts in the field are required to score individuals. This can be problematic in many cases, especially for long-term ecological studies where there is high turnover in personnel. We tested whether raters who were unacquainted with subjects could produce reliable and valid personality assessments of yellow-bellied marmots Marmota flaviventris. Two raters, previously unacquainted with individuals and marmot be- havior, scored 130 subjects on fifteen different adjectives in both open-field (OF) and mirror image stimulation (MIS) trials. Eight OF and nine MIS adjectives were reliable as indicated by both a high degree of intra-observer and inter-observer reliability. Additionally, some ratings were externally valid, correlating with behavioral codings. Our data suggest that activity/exploration and sociability can be a reliable and valid measurement of personality traits in studies where raters were unacquainted with subjects. These traits are observable with the personality tests we used; otherwise researchers using unacquainted raters should be cautious in the tests they employ [Current Zoology 60 (2): 162-169, 2014]. 展开更多
关键词 Animal personality Behavior codings MARMOTS Subjective ratings
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