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企业不道德行为对消费者评价的影响——基于道德脱钩的中介和消费者权力的调节 被引量:3
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作者 田敏 李纯青 +2 位作者 陈艺妮 陶娜 吕美 《管理评论》 CSSCI 北大核心 2021年第4期180-192,共13页
企业不道德行为对消费者产生伤害的同时也对企业品牌造成极大的负面影响。深入剖析企业不道德行为对消费者的影响有助于企业危机管理,但在现有研究中鲜有关注。本文通过实验研究方法,从企业不道德行为类型、不道德行为对消费者评价影响... 企业不道德行为对消费者产生伤害的同时也对企业品牌造成极大的负面影响。深入剖析企业不道德行为对消费者的影响有助于企业危机管理,但在现有研究中鲜有关注。本文通过实验研究方法,从企业不道德行为类型、不道德行为对消费者评价影响机制以及消费者权力对影响机制的调节作用这三个方面展开研究。研究发现:企业不道德行为引起消费者对企业绩效、道德和品牌综合评价全面下降,企业不道德行为与产品关联度越高,消费者对企业的品牌综合评价和道德评价越低;道德脱钩机制在不道德行为对消费者评价的影响过程中具有中介作用;消费者权力显著调节道德脱钩机制的中介效应,高权力消费者更愿意通过道德脱钩机制评价企业的不道德行为,对企业的道德评价和品牌综合评价更低。研究结论丰富了企业社会责任的理论研究框架,对企业防止不道德行为发生和弥补不道德行为造成的负面影响提供了策略性建议。 展开更多
关键词 企业不道德行为 道德脱钩 消费者权力 情境聚焦理论
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Ethics and Integrity in Building Employee's Perceptions
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作者 Zainal Abu Zarim Hafizah Omar Zaki 《Management Studies》 2016年第3期131-137,共7页
Malaysia has long been involved in the initiative of becoming a high income country by the year 2020. In this essence, fighting and eliminating any means of corruption in the public and private companies have been one... Malaysia has long been involved in the initiative of becoming a high income country by the year 2020. In this essence, fighting and eliminating any means of corruption in the public and private companies have been one of the key challenges in the long run. The globalization of businesses has somehow led to an increase in the number of unethical conduct and hazardous corruption. In the urge to enliven ethics and integrity in a company and among employees, the whole business processes and stakeholders should position code of ethics and integrity at its highest standard. However, can ethics and integrity really increase the company's reputation, strengthening its business operations and sustainability, and deliver trust amongst employees and employers? The objective of this study is to analyze the perceptions of employees on issues pertaining ethics and integrity. The study has been conducted in one of the giant telecommunication companies in Malaysia where a sample of 7,056 employees were the participants involved in the survey. The study has used questionnaires to collect data. The data have then been analysed using the SPSS data analysis software. The findings explained that employees view the company as an ethical place to work where the finance department is deemed to have the highest level of integrity. While in matters of corruption risk areas, there are still practices of bribery. It is also founded that a majority of respondents about 93% agree that the company's initiatives are effective in building business integrity and that the level of business ethics and integrity has improved over the last two years. Running a business with ethics and integrity while selecting the fight business partners will create a corporation of ethics, integrity, and anti-corruption. 展开更多
关键词 ETHICS INTEGRITY employee's perceptions corruptions BRIBERY telecommunication company
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