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企业价格竞争的博弈分析 被引量:1
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作者 马庆 《今日财富》 2010年第1期52-52,71,共2页
经典博弈理论的理性基础是“完全理性”假设,但现实中人们更多地表现为有限理性。因此在分析企业价格竞争博弈时应以有限理性假设为前提的进化博弈理论作为分析的理论基础。本文运用进化博弈理论,以企业群体为研究对象,通过构建进化... 经典博弈理论的理性基础是“完全理性”假设,但现实中人们更多地表现为有限理性。因此在分析企业价格竞争博弈时应以有限理性假设为前提的进化博弈理论作为分析的理论基础。本文运用进化博弈理论,以企业群体为研究对象,通过构建进化博弈模型分析企业在价格竞争中价格策略调整以及变化趋势,对现实中企业价格竞争的策略选择做出解释。 展开更多
关键词 复制动态方程 企业价格竞争 高价策略 低价策略
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浅析企业市场营销中的价格竞争 被引量:1
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作者 陈玲 任文东 《黑龙江科技信息》 2010年第16期113-113,共1页
随着市场环境的变化,企业间的竞争日益激烈,传统的价格战早已不适应纷繁复杂的市场环境。因此,企业间的竞争手段也在发生着转交,由传统的价格竞争逐渐转变为非价格竞争,并通过价格竞争提高企业核心竞争力。
关键词 企业价格竞争 核心竞争 市场营销
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利用非价格手段摆脱价格竞争
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作者 王杰 许继英 张丽霞 《东北农业大学学报(社会科学版)》 2004年第3期29-31,共3页
价格竞争是把双刃剑,尽管它会带来竞争者期望的高市场占有率或潜在利益,也会使竞争双方两败俱伤,但价格竞争依然频频发生。价格竞争的产生有自身原因,也有竞争对手的原因,要正确看待并应对价格竞争。企业理智的做法不是从价格上做文章,... 价格竞争是把双刃剑,尽管它会带来竞争者期望的高市场占有率或潜在利益,也会使竞争双方两败俱伤,但价格竞争依然频频发生。价格竞争的产生有自身原因,也有竞争对手的原因,要正确看待并应对价格竞争。企业理智的做法不是从价格上做文章,而要从产品创新、加快技术研发速度及价格创新等非价格手段这一战术角度出发,依靠提高竞争力来摆脱价格竞争,以期进入竞争的良性循环,战胜竞争对手。 展开更多
关键词 企业价格竞争 价格手段 产品创新 产品质量管理 技术创新
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Competition Game Analysis Between Public Enterprises
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作者 张勇 张世英 刘建新 《Transactions of Tianjin University》 EI CAS 2002年第1期60-64,共5页
Municipal public utilities reform is an important part of the economic system structural reform of cities. In this paper a kind of market competition mechanism for commercial municipal public enterprises is proposed; ... Municipal public utilities reform is an important part of the economic system structural reform of cities. In this paper a kind of market competition mechanism for commercial municipal public enterprises is proposed; a price competition model of municipal public enterprises with similar products is founded; its static and dynamic game analysis is offered and a comparison between them is made. The results show that,for the business type of municipal public enterprise market competition mechanism can be introduced to mobilize the enterprise activity to raise the end of efficiency; the government may control the market price through the economic measures of regulating the amount of subsidy;that enterprises enter the market and select the price simultaneously is more advantageous than entering the market one after another in general, information among the municipal enterprises is symmetrical (the equilibrium is lower); "following enterprises" gets "second mover advantage";to raise the difference of the same product will increase the profit of enterprise. 展开更多
关键词 public enterprises price competition game analyss
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Strategies of Chinese Offshore Oil Engineering Companies to Go Global
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作者 Yang Yun Mi Wenxue 《China Oil & Gas》 CAS 2015年第4期17-22,共6页
Alang with big drop of oil prices, offshore oil engineering market demand is witnessing profound changes. This brings rare opportunities while huge challenges for Chinese offshore oil engineering enterprises. Chinese ... Alang with big drop of oil prices, offshore oil engineering market demand is witnessing profound changes. This brings rare opportunities while huge challenges for Chinese offshore oil engineering enterprises. Chinese offshore oil engineering enterprises have made rapid development in recent years, but they still have a certain gap with European and American competitors. Only by answering the time's call for developmentof international market and having the courage to participate in international competition could Chinese offshore oil engineering enterprises gnaw strong unceasingly. 展开更多
关键词 Offshore oil engineering Service provider International cooperation COMPETITION
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