From the origin of the modem cruise industry in 1960s, the media has been in the spread of the cruise culture has a pivotal position. In today's world, the new media has become an important means of human information...From the origin of the modem cruise industry in 1960s, the media has been in the spread of the cruise culture has a pivotal position. In today's world, the new media has become an important means of human information dissemination. The so-called new media, refers to the fixed or mobile multimedia terminals through the digital communication and services to provide information and services. It is different from newspapers, magazines, radio, television and other traditional media forms, has become the fifth media". The new media has the characteristics of fast speed, wide spread, and the emergence of new media has led the revolution of information dissemination. Under the influence of new media, the spread of cruise tourism culture no longer stay in the traditional newspaper, printed brochures, advertising, Festival Promotion and so on, but through the micro Bo, micro channel, etc. new media cruise ship culture promotion. This paper will explore the role of new media in the development of the media and the culture of the cruise company.展开更多
文摘From the origin of the modem cruise industry in 1960s, the media has been in the spread of the cruise culture has a pivotal position. In today's world, the new media has become an important means of human information dissemination. The so-called new media, refers to the fixed or mobile multimedia terminals through the digital communication and services to provide information and services. It is different from newspapers, magazines, radio, television and other traditional media forms, has become the fifth media". The new media has the characteristics of fast speed, wide spread, and the emergence of new media has led the revolution of information dissemination. Under the influence of new media, the spread of cruise tourism culture no longer stay in the traditional newspaper, printed brochures, advertising, Festival Promotion and so on, but through the micro Bo, micro channel, etc. new media cruise ship culture promotion. This paper will explore the role of new media in the development of the media and the culture of the cruise company.