With the development of economic globalization and the information industry, the competition among the mobile phone companies is increasingly fierce. This requires the mobile phone companies to re-examine the traditio...With the development of economic globalization and the information industry, the competition among the mobile phone companies is increasingly fierce. This requires the mobile phone companies to re-examine the traditional marketing strategies, to seek and implement new feasible marketing strategy. This paper introduces the definition of virtual marketing, dissertates four virtual marketing strategies implemented by the mobile phone companies, and points out the problems in the process of implementing virtual marketing strategies and proposes the corresponding countermeasures.展开更多
文摘With the development of economic globalization and the information industry, the competition among the mobile phone companies is increasingly fierce. This requires the mobile phone companies to re-examine the traditional marketing strategies, to seek and implement new feasible marketing strategy. This paper introduces the definition of virtual marketing, dissertates four virtual marketing strategies implemented by the mobile phone companies, and points out the problems in the process of implementing virtual marketing strategies and proposes the corresponding countermeasures.
