企业全球化经营与跨文化管理

通用电气公司前CEO杰克·韦尔奇（Jack Welch）曾说：“全球化已经成为不容忽视的现实。衡量企业（业绩）成功与否的标准只有一个：国际市场占有率。成功的企业通常依靠在全球各地找到市场而获胜。”随着世界经济全球化进程的不断加快，市场已小再是某一个国家内部的市场，客户也不再是某一个国家内部的消费者，企业所面对的外部经营环境已经变成了世界的，超越国界的。

信息时代的中国企业国际化机遇与战略——评《信息传播全球化与中国企业经营国际化战略》

20世纪90年代以来,信息技术对全球经济生活的各个领域产生了深刻的影响.

The Analysis of Mobile Phone Companies＇ Virtual Marketing Strategy

With the development of economic globalization and the information industry, the competition among the mobile phone companies is increasingly fierce. This requires the mobile phone companies to re-examine the traditional marketing strategies, to seek and implement new feasible marketing strategy. This paper introduces the definition of virtual marketing, dissertates four virtual marketing strategies implemented by the mobile phone companies, and points out the problems in the process of implementing virtual marketing strategies and proposes the corresponding countermeasures.

CNPC to Be Made Global Competitive Multinational Corporation——Mr. Chen Geng’s View on Oil Situation and CNPC’s Development Scheme in the New Era

Five fundamental judgments on oil security situation With the revival of world economy and acceleration of globalization, and with China＇s rapid growth in national economy and improved market accessibility, both global and domestic macro situations are undergoing profound changes.