The rate satisfaction of government and corporate customers,to which telecom companies pay special attention,is an important part of the overall satisfaction of the market segment.Focusing on specialline products and ...The rate satisfaction of government and corporate customers,to which telecom companies pay special attention,is an important part of the overall satisfaction of the market segment.Focusing on specialline products and based on interview with experts and literature review,this article builds an effect model comprising four factors affecting the major government and corporate customers' satisfaction with the rate,including cost performance,discount degree,rate communication and bill composition.Besides,employing AMOS and other analytical tools,it reveals significant positive effects of the aforementioned four factors on the customer's rate satisfaction,and arranges them in sequence according to the path coefficient of each influence.Based on quantified results,this article proposes management recommendations to improve the rate satisfaction,providing basis for research on the overall rate satisfaction optimization of government and corporate customers.展开更多
The focus of the article is on the contribution of the perspective of supply chain management （SCM） to the explanation of internationalization processes. The empirical study is based on case studies of 20 small- and...The focus of the article is on the contribution of the perspective of supply chain management （SCM） to the explanation of internationalization processes. The empirical study is based on case studies of 20 small- and medium-sized enterprises （SMEs） with international activities from China, India, New Zealand, and Singapore. All chosen firms were founded after 1980 in order to capture retrospectively the whole globalization process of each firm. All sample firms operate their supply chains （SCs） on the basis of information and communications technology （ICT）. Depending on size, strategy, business model, industry, and mindset of the managers, firms use ICT on a range from integrating individual functional areas to integrating the whole SC through enterprise resource planning （ERP） and customer relationship management （CRM） systems.展开更多
Global changes took place at a neck-breaking speed in lots of fields along with the Web 2.0 era, which can be stated as the new Internet trend. Web pages which once were a statical structure that can be said to become...Global changes took place at a neck-breaking speed in lots of fields along with the Web 2.0 era, which can be stated as the new Internet trend. Web pages which once were a statical structure that can be said to become dynamic pages created by users, and in this regard they can be said to have been democratized by evolving. Social media, which were structured alongside with this era, by providing a large data flow for businesses, present new and improvable opportunities in the field of creating effective strategies. There are lots of blogs in today＇s Internet environment which includes customer ideas regarding the products/services that they possess. This environment, which in a way globalizes the customer ideas, is a new medium suitable for examination in terms of its increasing the business-customer interaction and due to its transporter nature; it provides the text data that may be analyzed in the field of Customer Relationship Management to businesses. Thus, businesses should follow blog environments to see how the product/service they provide is greeted in terms of the customer focus and it should be seen as an important job on which they can conduct effective analyses. For this purpose, a model proposal that will assign the ideas to the Turkish blogs was given in the study. Opinion mining methods were used in the model, and so to perceive a general look-on about products/services, a methodology was devised, which will assign the text based opinion data on the Turkish blogs to the poles. Success of the pole assignment of the model is evaluated with the precision measure.展开更多
文摘The rate satisfaction of government and corporate customers,to which telecom companies pay special attention,is an important part of the overall satisfaction of the market segment.Focusing on specialline products and based on interview with experts and literature review,this article builds an effect model comprising four factors affecting the major government and corporate customers' satisfaction with the rate,including cost performance,discount degree,rate communication and bill composition.Besides,employing AMOS and other analytical tools,it reveals significant positive effects of the aforementioned four factors on the customer's rate satisfaction,and arranges them in sequence according to the path coefficient of each influence.Based on quantified results,this article proposes management recommendations to improve the rate satisfaction,providing basis for research on the overall rate satisfaction optimization of government and corporate customers.
文摘The focus of the article is on the contribution of the perspective of supply chain management （SCM） to the explanation of internationalization processes. The empirical study is based on case studies of 20 small- and medium-sized enterprises （SMEs） with international activities from China, India, New Zealand, and Singapore. All chosen firms were founded after 1980 in order to capture retrospectively the whole globalization process of each firm. All sample firms operate their supply chains （SCs） on the basis of information and communications technology （ICT）. Depending on size, strategy, business model, industry, and mindset of the managers, firms use ICT on a range from integrating individual functional areas to integrating the whole SC through enterprise resource planning （ERP） and customer relationship management （CRM） systems.
文摘Global changes took place at a neck-breaking speed in lots of fields along with the Web 2.0 era, which can be stated as the new Internet trend. Web pages which once were a statical structure that can be said to become dynamic pages created by users, and in this regard they can be said to have been democratized by evolving. Social media, which were structured alongside with this era, by providing a large data flow for businesses, present new and improvable opportunities in the field of creating effective strategies. There are lots of blogs in today＇s Internet environment which includes customer ideas regarding the products/services that they possess. This environment, which in a way globalizes the customer ideas, is a new medium suitable for examination in terms of its increasing the business-customer interaction and due to its transporter nature; it provides the text data that may be analyzed in the field of Customer Relationship Management to businesses. Thus, businesses should follow blog environments to see how the product/service they provide is greeted in terms of the customer focus and it should be seen as an important job on which they can conduct effective analyses. For this purpose, a model proposal that will assign the ideas to the Turkish blogs was given in the study. Opinion mining methods were used in the model, and so to perceive a general look-on about products/services, a methodology was devised, which will assign the text based opinion data on the Turkish blogs to the poles. Success of the pole assignment of the model is evaluated with the precision measure.
