As the user a wide range of real-time communication tool, Wechat will become a more popular social way to communicate. Attracting the majority of enterprises, Wechat increasingly become a new product marketing platfor...As the user a wide range of real-time communication tool, Wechat will become a more popular social way to communicate. Attracting the majority of enterprises, Wechat increasingly become a new product marketing platform. Wechat marketing in the film industry has also been widely used. but the development of the film industry has its own characteristics, so when using Wechat marketing, certain principles and methods should be followed, to achieve the desired effect. This paper focuses on the analysis of film industy marketing based on Wechat platform and also predicting its development trend.展开更多
文摘As the user a wide range of real-time communication tool, Wechat will become a more popular social way to communicate. Attracting the majority of enterprises, Wechat increasingly become a new product marketing platform. Wechat marketing in the film industry has also been widely used. but the development of the film industry has its own characteristics, so when using Wechat marketing, certain principles and methods should be followed, to achieve the desired effect. This paper focuses on the analysis of film industy marketing based on Wechat platform and also predicting its development trend.
