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关于实现企业市场创新营销的探讨
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作者 赵晓光 《中国电子商务》 2014年第1期228-228,共1页
随着经济社会的进步,市场营销的环境也发生了变化、竞争力逐渐加大,特别是消费者的消费观念更加成熟、更加理性。想要获得消费者的倾爱、赢得竞争胜利,必须在多变的新形势下创新营销途径和理论。但是企业市场营销中出现了一些不利于... 随着经济社会的进步,市场营销的环境也发生了变化、竞争力逐渐加大,特别是消费者的消费观念更加成熟、更加理性。想要获得消费者的倾爱、赢得竞争胜利,必须在多变的新形势下创新营销途径和理论。但是企业市场营销中出现了一些不利于其发展的问题,多数企业营销的功利性成分太多,导致许多企业营销战术肤浅、跟风营销现象盛行,众多企业营销乏术、创新无门,面对更加残酷的国际竞争,营销创新成为当前企业营销管理的不能忽视的研究课题之一。 展开更多
关键词 市场营销企业创新策略
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《解放型管理——企业流行与市场创新》
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《新经济导刊》 2006年第18期75-75,共1页
本书是当代管理大师汤姆·彼得斯在《追求卓越》出版之后,又一本突破自我思考束缚的革命性巨著。彼得斯花费四分之一世纪的时间,专心研究由一群疯子和梦想家驱动的硅谷活力,从他们身上归纳出21世纪企业成功的奥秘,包括:一再的... 本书是当代管理大师汤姆·彼得斯在《追求卓越》出版之后,又一本突破自我思考束缚的革命性巨著。彼得斯花费四分之一世纪的时间,专心研究由一群疯子和梦想家驱动的硅谷活力,从他们身上归纳出21世纪企业成功的奥秘,包括:一再的失败是被允许的;自由的代价是高绩效;中层经理人是组织削减人力的首要目标;裁员有科学化公式可循;外包工作是家常便饭; 展开更多
关键词 管理大师 企业成功 市场创新 《追求卓越》 《解放型管理——企业流行与市场创新
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深圳高科技产业发展的因素分析
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作者 何静 《广东社会科学》 2000年第5期70-75,共6页
自90年代初,深圳的高科技产业取得了迅速发展,政府的政策、企业的市场 创新和深圳的独特的文化环境是深圳高科技迅速发展的主要因素。未来深圳高科技产业持 续的发展,有赖于市场的开放和完善、管理的创新和国际化人才的引进等方面。
关键词 深圳市 高科技产业 政策 企业市场创新 文化环境
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Innovation and Firm Performance: Evidence From the Capital Market
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作者 Vichet Sum 《Journal of Modern Accounting and Auditing》 2013年第2期272-277,共6页
This paper examines the role of innovation in firm performance by drawing empirical evidence from the capital market. The current study analyzes risk premiums and risk-adjusted excess returns of a portfolio of the mos... This paper examines the role of innovation in firm performance by drawing empirical evidence from the capital market. The current study analyzes risk premiums and risk-adjusted excess returns of a portfolio of the most innovative firms in the US from 2006 to 2010. The results show that average risk premiums of an equal-weighted portfolio of the most innovative finns in the US are economically larger than the CRSP2 value-weighted index risk premiums four years in a row from 2006 to 2009 and are economically greater than the standard and poor (S&P) 500 index risk premiums from 2006 to 2010. The portfolio exhibits average statistically significant and positive risk-adjusted excess returns for the 3-year and 5-year holding period intervals. The findings serve as evidence of the favorable role of innovation in firm performance. 展开更多
关键词 risk premiums risk-adjusted excess returns INNOVATION
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Could Innovation be Driven by Globalization?
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作者 Fawzy Soliman 《Journal of Modern Accounting and Auditing》 2012年第12期1848-1860,共13页
This paper examines the critical role of globalization as a driver for innovation. The introduction of the global strategy quadruple model truly links the three known strategy perspectives (namely, industry competiti... This paper examines the critical role of globalization as a driver for innovation. The introduction of the global strategy quadruple model truly links the three known strategy perspectives (namely, industry competition, resources and institution views) and performance. The model could assist in advancing the cause of sustainable competitive advantages. This study could assist scholars in addressing the three important research questions: (1) Why are some finns more innovative than others? (2) What effects do product, firm, industry, and market innovativeness have on business performance? and (3) Does the link between innovativeness and business performance depend on all or some of the innovativeness factors of product, firm, industry, and market? The presented set of four hypotheses, when tested, will result in a better understanding of the links and relationships among a firm's global strategy, innovativeness, and business performance. The quadruple model presented can be used to examine these relationships in general and in the context of innovation. It is anticipated that this paper will assist researchers, business management, and analysts in developing global innovation strategies. 展开更多
关键词 strategy INNOVATIVENESS product innovativeness firm innovativeness industry innovativeness marketinnovativeness
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Economic management and innovation strategies of enterprises under market economy conditions
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作者 Qing LI 《International Journal of Technology Management》 2015年第3期19-21,共3页
Under the highly competitive market economy management system, economic management of Chinese enterprises tends to be diversity. With the continuous development of market economy, enterprises need choose the appropria... Under the highly competitive market economy management system, economic management of Chinese enterprises tends to be diversity. With the continuous development of market economy, enterprises need choose the appropriate management methods according to the actual situation, which is to help enterprises to survive in the highly competitive environment. However, due to a variety of external factors, economic management situation is not optimistic. And it increases their sense of crisis. This article will make a systematic analysis of management strategies as the point of the enterprise management mode and innovation strategy under market economy. 展开更多
关键词 market economy enterprise economy management strategy
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