基于核心能力的企业战略网络——网络经济时代的企业战略管理模式

网络时代的到来,改变了以往的众多企业各自为战,独立运营的局面。在信息社会中,各行各业需要联合起来,共同组建成商业圈的生态系统。各个企业根据各自的差异都有分工,扮演好各自的角色,形成价值共享的一种生存模式。本文将对网络时代的企业战略构建存在哪些问题一一进行分析,并对如何解决这些问题提出一些措施方法,希望对新时代的企业如何构建战略有所借鉴。

基于顾客品牌权益价值的三维度概念模型基本评价框架

立足于以品牌为中心的企业战略管理模式,在分析了顾客参与对品牌权益贡献的基础上,对基于顾客的品牌权益价值的科学内涵进行了新的探索,并根据消费者行为理论提出了基于顾客品牌权益的三维度概念模型的基本评价框架。

Study on enterprise cost strategy implementation methods

Based on comparative analysis of different perspectives related to enterprise strategic cost management or strategic management process, the author considers that the process of strategic cost management includes two major steps as strategy formulation and strategy implementation. The cost strategic management methods can be classified as cost strategy formulation methods and implementation methods according to the strategic cost management process; and the cost strategy implementation methods are divided into strategy implementation basis confirmation method, organizational implementation method, supervision （surveillance） and variance （performance） analysis ＆ adjustment method according to the contents to be implemented.

Stages, Content, and Theory of Strategic Human Resource Management （SHRM）： An Exploratory Study

This study discusses ＂theory of strategic human resource management （HRM） has an impact on research topic of this study is to discuss SHRM resource management （SHRM）＂. Theory of SHRM is that human firm performance through employee performance. Therefore, the theory. Research method is literature scanning. Research findings are, firstly, that strategic HRM can be defined with employee/firm performance relationship. Secondly, this study depicts its own SHRM model. In this model, HRM practices develop individual performance of employees in organizations, and individual performance increases performance of business departments, such as supply department, finance department, marketing department, logistics department, etc., and performance of business departments has an impact on firm performance. Furthermore, this study makes its SHRM definition. So far, there have been two definitions of SHRM in literature studies. The first definition identifies SHRM with corporate strategies and competitive advantage. The second definition describes SHRM with HRM-firm performance relationship. This study makes the third definition, namely, SHRM is employee/firm performance relationship, and this definition is figured in an SHRM model in this study.

Research on enterprise value chain management model of competitive strategy

The value chain designs knowledge value chain consisting of the main activities managed by knowledge, including knowledge audits, knowledge acquisition, knowledge creation, knowledge absorption, knowledge protection and application of knowledge, and support activities including knowledge leadership, coordination of knowledge, knowledge control and knowledge organization, knowledge evaluation, coordination mechanism, and makes comparison to the knowledge value chain management and value chain management activity from the standard value, the value of the type and scope of activities, sources of competitive advantage, core management approach, the degree of use of information technology and knowledge, value activities, value chain expansion and other aspects, and proposes business take strategies such as the implementation of a systematic knowledge of audit, establishing strategic alliances, carrying out the coordination of knowledge, the use of advanced information technology, enhancing organizational learning, establishing knowledge-based organization to implement knowledge value chain management.