With the overall promotion of the new curriculum reform, teachers’ teaching ideas have greatly changed. Under this background, how to apply the concept of new curriculum reform guide the reform of college English tea...With the overall promotion of the new curriculum reform, teachers’ teaching ideas have greatly changed. Under this background, how to apply the concept of new curriculum reform guide the reform of college English teaching is an important task. Therefore, it is very important to study the teaching strategies of college English teaching. Culture and language are complementary and inseparable, which requires us to carry out cultural teaching during English teaching process. In this paper, we focus on the strategy of integrating enterprise cultures into college English teaching, and discuss several cultural teaching problems in college English class. As a language required course, English not only strengthen the learners’ language skills, but also enhance humanistic quality of students. However, current college English teaching takes the examination as the goal, which cannot meet the needs of the learner’s professional stuff. We propose the strategy of integrating the professional background into English teaching, in order to improve the students’ ability of comprehensive application of English and the professional quality.展开更多
The perspective of philosophical thinking on lifting enterprise soft power requires us to enhance both hard power and soft power in the enterprise and to grasp more the fundamental contradiction-promoting soft power o...The perspective of philosophical thinking on lifting enterprise soft power requires us to enhance both hard power and soft power in the enterprise and to grasp more the fundamental contradiction-promoting soft power of corporation-at the same time. Focusing on the environment-relationship economy, emotional economy, cultural economy and moral economy-faced by enterprise, corporation should take relationship building, feeling cultivation, cultm＇e construction and integrity establishment as an origin of force to improve the image, the group cohesion force, the social credibility and the cultural strength of the company.展开更多
The ＂Education and training plan of excellence engineers＂ is the base to comprehensively improve the training quality of the engineering talents, and is the power and guarantee of our country to march towards the gr...The ＂Education and training plan of excellence engineers＂ is the base to comprehensively improve the training quality of the engineering talents, and is the power and guarantee of our country to march towards the great power of the engineering education fi＇om the engineering educational power. In the training process, not only it is required to complete the training and improvement of the theoretical knowledge, the practical abilities and the engineering qualities in the colleges, but it also needs the active participation and the close cooperation of the enterprises. Therefore, the students will have the influence of the effects and edification from the university culture, the project culture and the enterprise culture, and will feel the power and benefits a variety of cultures bring about by interleaving. This paper expounds the important position and the function of the university culture, the project culture, and the enterprise culture in the personal training, and elucidates that the complete fusion of the three is the social ideal and support to complete the task of cultivating the outstanding engineers.展开更多
文摘With the overall promotion of the new curriculum reform, teachers’ teaching ideas have greatly changed. Under this background, how to apply the concept of new curriculum reform guide the reform of college English teaching is an important task. Therefore, it is very important to study the teaching strategies of college English teaching. Culture and language are complementary and inseparable, which requires us to carry out cultural teaching during English teaching process. In this paper, we focus on the strategy of integrating enterprise cultures into college English teaching, and discuss several cultural teaching problems in college English class. As a language required course, English not only strengthen the learners’ language skills, but also enhance humanistic quality of students. However, current college English teaching takes the examination as the goal, which cannot meet the needs of the learner’s professional stuff. We propose the strategy of integrating the professional background into English teaching, in order to improve the students’ ability of comprehensive application of English and the professional quality.
文摘The perspective of philosophical thinking on lifting enterprise soft power requires us to enhance both hard power and soft power in the enterprise and to grasp more the fundamental contradiction-promoting soft power of corporation-at the same time. Focusing on the environment-relationship economy, emotional economy, cultural economy and moral economy-faced by enterprise, corporation should take relationship building, feeling cultivation, cultm＇e construction and integrity establishment as an origin of force to improve the image, the group cohesion force, the social credibility and the cultural strength of the company.
文摘The ＂Education and training plan of excellence engineers＂ is the base to comprehensively improve the training quality of the engineering talents, and is the power and guarantee of our country to march towards the great power of the engineering education fi＇om the engineering educational power. In the training process, not only it is required to complete the training and improvement of the theoretical knowledge, the practical abilities and the engineering qualities in the colleges, but it also needs the active participation and the close cooperation of the enterprises. Therefore, the students will have the influence of the effects and edification from the university culture, the project culture and the enterprise culture, and will feel the power and benefits a variety of cultures bring about by interleaving. This paper expounds the important position and the function of the university culture, the project culture, and the enterprise culture in the personal training, and elucidates that the complete fusion of the three is the social ideal and support to complete the task of cultivating the outstanding engineers.
