With the overall promotion of the new curriculum reform, teachers’ teaching ideas have greatly changed. Under this background, how to apply the concept of new curriculum reform guide the reform of college English tea...With the overall promotion of the new curriculum reform, teachers’ teaching ideas have greatly changed. Under this background, how to apply the concept of new curriculum reform guide the reform of college English teaching is an important task. Therefore, it is very important to study the teaching strategies of college English teaching. Culture and language are complementary and inseparable, which requires us to carry out cultural teaching during English teaching process. In this paper, we focus on the strategy of integrating enterprise cultures into college English teaching, and discuss several cultural teaching problems in college English class. As a language required course, English not only strengthen the learners’ language skills, but also enhance humanistic quality of students. However, current college English teaching takes the examination as the goal, which cannot meet the needs of the learner’s professional stuff. We propose the strategy of integrating the professional background into English teaching, in order to improve the students’ ability of comprehensive application of English and the professional quality.展开更多
This study focuses on perceived values of entrepreneurship and creativity within a turbulent environment. The initial hypothesis is that a typical entrepreneurial process carries with its ＂creativity-enabling element...This study focuses on perceived values of entrepreneurship and creativity within a turbulent environment. The initial hypothesis is that a typical entrepreneurial process carries with its ＂creativity-enabling elements＂. In a normal situation, businesses focus on optimizing their resources for commercial gains, thus perceptions about values of entrepreneurial creativity are usually vague. However, in difficult times, the difference between survival and failure may be creativity. This paper examines many previous findings on entrepreneurship and creativity, and suggests a highly possible ＂organic growth＂ of creativity in an entrepreneurial environment and reinforcing value of entrepreneurship when creativity power is present. In other words, the authors see each idea reinforcing the other. The authors survey Vietnamese firms during the chaotic year of 2012 to learn about the ＂entrepreneurship-creativity nexus＂, looking at influential cultural values, namely risk tolerance, relationship, and dependence on resources--to assess how they influence entrepreneurial decisions. A set of 137 qualified responses was obtained for this statistical examination. A categorical data analysis is performed to confirm that creativity and entrepreneurial spirit could hardly be separate, for both entrepreneurial and accomplished companies. Although the most important factor during implementation is still ＂relationship＂, business people are increasingly aware of the need of creativity/innovation in troubled times.展开更多
The perspective of philosophical thinking on lifting enterprise soft power requires us to enhance both hard power and soft power in the enterprise and to grasp more the fundamental contradiction-promoting soft power o...The perspective of philosophical thinking on lifting enterprise soft power requires us to enhance both hard power and soft power in the enterprise and to grasp more the fundamental contradiction-promoting soft power of corporation-at the same time. Focusing on the environment-relationship economy, emotional economy, cultural economy and moral economy-faced by enterprise, corporation should take relationship building, feeling cultivation, cultm＇e construction and integrity establishment as an origin of force to improve the image, the group cohesion force, the social credibility and the cultural strength of the company.展开更多
文摘With the overall promotion of the new curriculum reform, teachers’ teaching ideas have greatly changed. Under this background, how to apply the concept of new curriculum reform guide the reform of college English teaching is an important task. Therefore, it is very important to study the teaching strategies of college English teaching. Culture and language are complementary and inseparable, which requires us to carry out cultural teaching during English teaching process. In this paper, we focus on the strategy of integrating enterprise cultures into college English teaching, and discuss several cultural teaching problems in college English class. As a language required course, English not only strengthen the learners’ language skills, but also enhance humanistic quality of students. However, current college English teaching takes the examination as the goal, which cannot meet the needs of the learner’s professional stuff. We propose the strategy of integrating the professional background into English teaching, in order to improve the students’ ability of comprehensive application of English and the professional quality.
文摘This study focuses on perceived values of entrepreneurship and creativity within a turbulent environment. The initial hypothesis is that a typical entrepreneurial process carries with its ＂creativity-enabling elements＂. In a normal situation, businesses focus on optimizing their resources for commercial gains, thus perceptions about values of entrepreneurial creativity are usually vague. However, in difficult times, the difference between survival and failure may be creativity. This paper examines many previous findings on entrepreneurship and creativity, and suggests a highly possible ＂organic growth＂ of creativity in an entrepreneurial environment and reinforcing value of entrepreneurship when creativity power is present. In other words, the authors see each idea reinforcing the other. The authors survey Vietnamese firms during the chaotic year of 2012 to learn about the ＂entrepreneurship-creativity nexus＂, looking at influential cultural values, namely risk tolerance, relationship, and dependence on resources--to assess how they influence entrepreneurial decisions. A set of 137 qualified responses was obtained for this statistical examination. A categorical data analysis is performed to confirm that creativity and entrepreneurial spirit could hardly be separate, for both entrepreneurial and accomplished companies. Although the most important factor during implementation is still ＂relationship＂, business people are increasingly aware of the need of creativity/innovation in troubled times.
文摘The perspective of philosophical thinking on lifting enterprise soft power requires us to enhance both hard power and soft power in the enterprise and to grasp more the fundamental contradiction-promoting soft power of corporation-at the same time. Focusing on the environment-relationship economy, emotional economy, cultural economy and moral economy-faced by enterprise, corporation should take relationship building, feeling cultivation, cultm＇e construction and integrity establishment as an origin of force to improve the image, the group cohesion force, the social credibility and the cultural strength of the company.
