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企业网络危机预警管理研究
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作者 谷宝华 曲奕璇 《辽宁工业大学学报(社会科学版)》 2015年第3期27-28,34,共3页
根据网络危机预警的内涵,设立网络危机预警三个指标,即网民的关注度、网络流通度和观点倾向,提出企业应对网络危机的网络信息监控、网络信息分析、网络危机预警等具体管理保障环节。
关键词 网络危机预警 企业网络危机 网络信息分析
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企业网络舆情危机预警监控模型建立
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作者 谷宝华 《经济研究导刊》 2015年第8期227-228,242,共3页
分析危机预警含义,制定网络舆情危机预警指标,提出三级评价监控指标体体系。利用层次分析法和模糊评价法建立网络舆情危机预警监控模型,对企业网络舆情危机进行预警监控,并为完善企业网络舆情危机管理提出建议方案。
关键词 企业网络舆情危机 网络舆情危机预警 网络信息分析
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Research on crisis management of enterprise network public opinion
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作者 WANG Ting 《International English Education Research》 2017年第4期53-55,共3页
With the arrival ofthe era from the media, the internet spread over all sectors ofsocicty, affect people's political, economic and cultural life. The network has become the main place, people express their views so a... With the arrival ofthe era from the media, the internet spread over all sectors ofsocicty, affect people's political, economic and cultural life. The network has become the main place, people express their views so also. And the popularity of media enables consumers to easily express their products, services and other aspects of the topic, spread on the network at breakneck speed, and other users of the attention and support, thus forming a kind of public opinion, influence The development of enterprises, which will undoubtedly bring unprecedented pressure, constant attention, coupled with people's comments, forwarding, dissemination media, making the crisis spread, enterprises should not reasonable, effective, will enable enterprises to establish a sense of trust collapsed, brought a negative impact to the enterprise. 展开更多
关键词 Network public opinion: Crisis management: Countermeasures
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