基于微信的企业网络营销模式构建策略

微信以其用户多、易操作、年龄层精准等诸多优势成为了现代营销领域最热门的方式,但受制于烟草行业特殊性等诸多因素影响,微信营销模式在这一领域仍有待进一步完善。因此,理清微信运用于现代企业网络营销模式的可行性,并以此为基础挖掘出基于微信的企业网络营销模式构建策略便成为行业重要任务,目前通过这一模式的有效运用,已起到提升消费者和零售客户黏性、促进行业发展等重要作用。

浅谈建筑装修企业的网络营销模式

在激烈的市场竞争中,传统的市场营销模式已经不能适应企业的发展,而网络营销的迅速发展为建筑装修企业市场营销创新提供了新的思路。可以说网络营销也是目前建筑装修企业一项重要营销行为之一,因此本文就建筑装修企业的网络营销模式进行研究分析,提出合理性建议;通过网络营销管理模式的创新,树立新型营销理念,采取切实措施来增强企业的竞争力。

网络化的铸造企业管理信息系统开发

提出一种基于网络化的铸造企业管理信息系统 (MIS)的开发模块 .它使管理集成与共享、数据的大量储存和快速传递等信息技术 ,在铸造企业中网络化。

Study on the influence of network marketing to the development of SME under the context of big data

With the rapid development of information networks and the overall development of e-commerce, online marketing has continued to assault the traditional business marketing model and methods of operation, and it makes great effects on existing business concepts and ideas from different angles and levels. For these weaker small and medium-sized enterprises, network marketing with its low cost, wide range of applications, the effect of strong natural advantages becomes marketing approach of small and medium-sized enterprises which they can hold up and afford, which also provides unprecedented opportunity for small and medium-sized enterprises to have the opportunity to compete with large-scale enterprises on the same stage.