SZ公司的伊朗市场拓展策略研究

2011年以来,工程机械企业的市场竞争强度逐渐增加,市场需求度不断降低,同时国际市场需求呈上升趋势。在这种情况下,国内企业以何种国际市场进入模式开拓新市场,加入到国际市场的竞争中去就显得尤为重要。本文通过对公司产品在伊朗市场的拓展进行研究,详细对涉及企业国际市场进入模式的各种因素进行分析,通过定性和AHP分析对各种进入模式和企业匹配的优劣进行比较分析,选择最适合企业当前情况的一种国际市场进入模式,并提出了相应的实施方案及保障措施。

伊朗市场存在的风险与潜力分析

伊朗有着十分悠久的历史与深厚的文化底蕴，但是因为许多原因的影响，使得其在经济发展上有诸多限制。文章分析了伊朗基本经济状况，并探讨了伊朗市场的风险与潜力，希望能够为开拓伊朗市场提供借鉴。

伊朗汽车准入制度研究

随着国家"一带一路"倡议的持续推进,越来越多的汽车产品开始进入伊朗市场。本文主要针对伊朗汽车产品市场和准入管理制度进行了梳理和分析,并详细解读了其认证制度与法规要求。为国内汽车相关企业深入了解目标市场,实施"走出去"倡议,提供指导和借鉴。

Forecasting World Market Structure of Iran＇s Pistachio Exports

Iran is the main pistachio producer and exporter country in the world. Pistachio as a commercial output has a special importance in the agricultural production of Iran and contains large portion of non-oil exportation. The main aim of this study has been to analysis the world market and Iran＇s pistachio exports market using Hirschman-Herfindahl index. For this purpose, Iran＇s exports data over 1992-2009 and world exports statistics in 1992-2007 have been used. The results showed that diversification in target markets of Iran＇s pistachio exports increased in this period. The market structure of pistachio exports for Iran has been predominant firm and monopoly in first and end of this period, respectively. While in world market, Iran has been predominant firm except 1997 and 2007 years. According to findings of this study, it is forecasted that the competition degree of Iran＇s pistachio exports market will increase during the period 2011 to 2015.