Consumption-oriented daily life resulted in new forms of consumption spaces in many cities. Among these spaces, shopping malls are significant with their improved physical and social environments for consumption and l...Consumption-oriented daily life resulted in new forms of consumption spaces in many cities. Among these spaces, shopping malls are significant with their improved physical and social environments for consumption and leisure for all the family. One of the important marginalized groups, to whom the mall appeals, are young people. Within this framework, the main purpose of this study is to investigate the consumption and leisure practices and experiences of young people in Turkey from their point of view. Migros, a shopping mall in Ankara, was chosen as the site for this research, where both consumption and leisure practices are overlapping within the same space. The research was carried out through observation and in-depth interviews with 104 teenagers. The results indicated that shopping malls were the main leisure and consumption site for teenagers. Teenagers＇ choice of malls as their favorite leisure and consumption space were found to be the result of some factors such as restrictions which were provoked by their parents, security concerns, location of the mall, and accessibility and limited financial resources. These factors seemed to lead to restrictions in the choice of places to spend their leisure time and limit the use of leisure spaces other than malls. As a consumer group in the mall space, teenagers had some complaints about the prices of facilities which seemed to be influential on their choices of consumption and leisure practices in the mall environment.展开更多
文摘Consumption-oriented daily life resulted in new forms of consumption spaces in many cities. Among these spaces, shopping malls are significant with their improved physical and social environments for consumption and leisure for all the family. One of the important marginalized groups, to whom the mall appeals, are young people. Within this framework, the main purpose of this study is to investigate the consumption and leisure practices and experiences of young people in Turkey from their point of view. Migros, a shopping mall in Ankara, was chosen as the site for this research, where both consumption and leisure practices are overlapping within the same space. The research was carried out through observation and in-depth interviews with 104 teenagers. The results indicated that shopping malls were the main leisure and consumption site for teenagers. Teenagers＇ choice of malls as their favorite leisure and consumption space were found to be the result of some factors such as restrictions which were provoked by their parents, security concerns, location of the mall, and accessibility and limited financial resources. These factors seemed to lead to restrictions in the choice of places to spend their leisure time and limit the use of leisure spaces other than malls. As a consumer group in the mall space, teenagers had some complaints about the prices of facilities which seemed to be influential on their choices of consumption and leisure practices in the mall environment.
