我国医药行业的优势品种透视

自二十世纪九十年代以来,制药业就在全球范围进行产业结构大调整,“产业转移生产”的趋势使中国成为了世界上第二大原料药生产国和主要出口国。原料药产量占世界原料药市场份额的22％。

碧江区蔬菜优势单品发展现状及建议

蔬菜是贵州省铜仁市碧江区农业主导产业之一,是促进当地农业增效、农民增收,巩固提升脱贫攻坚成果及与乡村振兴有效衔接的重要抓手。为促进碧江区蔬菜产业发展提供决策参考,从种植规模、区域布局、主体培育、品牌建设方面分析当地蔬菜优势单品发展现状,指出其中存在技术支撑不足、产销衔接不畅、生产经营主体实力有限等问题,提出加大基层农技队伍培养、加强农村职业经理人队伍建设、建立农业市场信息化服务平台等发展建议。

Analysis on Marginal Superiority and Yield of Different Wheat Varieties in Wheat-cotton Intercropping System

In wheat-cotton intercropping system,the spike number per unit area,grains per spike,thousand-grain weight and yield of side line and inner line were investigated in six wheat varieties to study the marginal superiority and select suitable wheat varieties intercropped with cotton.The results showed that Xingmai No.4had obvious marginal superiority with the yield of 6 919.0 kg/hm2,so it was the suitable variety for wheat-cotton intercropping system.

The importance of product positioning and global branding for sustaining competitive advantage within the companies＇ global marketing strategy

In today＇s globally competitive world, because of the globalization, new business patterns and the changing nature of consumers, the companies feel the necessity to act strategic in the market and to reach up the target markets and sustain maximum customer satisfaction in order to compete and survive. In this context, within the study it is tried to define product positioning in international markets and global branding strategies conceptually and to focus on their contributions to the overall competitive advantage of the company. Initially, the study tries to present the association between product positioning and global branding approaches of the companies and sustaining competitive advantage. Justifications for the examination of the importance of companies＇ international product positioning and global branding orientations as a basis of creating competitive advantage were derived from the literature. It is suggested that the companies＇ product positioning and global branding orientations and sustaining competitive advantage are the important aspects in multinational management and international business areas. Therefore, the purpose of this study is to evaluate the impact of product positioning and global branding strategies of the companies with special references to various industries and global brands.

The Brand ＂Made in China＂ as a Part of the Growth of the China＇s Competitive Advantage

In the eyes of consumers, each product has some kind of origin （its country, region, and continent）. The image of the place of origin influences the assessment of products and brands （brand image） they come from. Traditionally, consumers extrapolate the characteristics of the country and its inhabitants on the characteristics of the product. Chinese products are very common and they can be purchased almost anywhere. The consumer does not have to take any special efforts to acquire products ＂made in China＂. Many of these products do not have specific characteristics that allow them to be considered as the unique. Products, whose names indicate the place of origin, are witnessing an increasing popularity. In the case of products ＂made in China＂, the matter is different. Often, consumers do not admit that they purchase goods produced in China. Research on consumer behaviour in the market of chines products, conducted among Polish citizens, indicated that these products are readily bought. This article presents the results of the research on consumers＇ attitudes towards regional ＂made in China＂ which was conducted in April 2015 among Polish citizens. Furthermore, the article will include the comparison of attitudes towards Chinese products between consumers from Poland and other European countries.

Impact of Chiapanecan Handicrafts

The purpose of this research is to study the perception of Chiapanecan handicrafts as an element of sustainable competitive advantage in the State of Chiapas, Mexico, mainly due to the tourism. Mexican handicrafts contribute to 20.3% of the Gross Domestic Product （GDP） of the cultural sector, that is, 0.6% of the National GDP. This research is quantitative, descriptive, and transversal. The sample selection was made for convenience so certain criteria could be met. In total, 70 tourists were surveyed in the handicraft commerce area. For the data retrieval, an instrument with the “Sustainability SWOT” （sSWOT） was designed, which consists of eight dimensions （trends, environmental challenges, threats, opportunities, strengths, weaknesses, which to prioritize, and where to act）. The instrument consists of 22 items with a single Likert scale ranging from 1 to 5 （1 = Null to 5 = Excellent）. The study showed that 54.29% of the tourists who visit Chiapas perceive that handicrafts have a regular impact on the small producer’s quality of life, while the remaining 45.71% point out that the impact is greater.

Analysis on Breeding Potential of 17 Maize Inbred Lines from Land Races

[Objective] The primary objective of this study was to estimate combining ability and genetic parameters of 17 new inbred lines.[Method] By using 11 commonly used maize inbred lines from Southwest China as testers and incomplete diallel cross design,combining ability and heterosis of 17 new inbred lines bred from the land races in Sichuan Basin and its surrounding areas were analyzed.In addition,the genetic parameters and heterotic groups were also investigated based on combining ability.[Result] P1-1,P1-16 and P1-14 with the better comprehensive characters can be directly used in maize breeding program.The SCA of P1-10×P2-4 was high in most traits.It is more possible to obtain high-yield hybrid combinations by the pattern Sipingtou × Lancaster.GCA variance was bigger than SCA variance in four traits such as rows per ear,grains per row,which were affected by the environments slightly and should be selected at early generations;while SCA variance was bigger than GCA variance in five traits such as 100-grain weight and plant weight,which were significantly influenced by environment and thus should be selected in later generations.[Conclusion] The paper will provide theoretical basis for further improvement of local maize varieties.

Research on the strategies and models of the innovation and development of the textile clothing brands

Based on the theory of the brand alliance, this paper expounds the competitive advantages and classifications of the strategy of the brand alliance, analyzes the brand development of the textile and apparel industries in Shanghai, and puts forward the countermeasures and suggestions for the enterprises to scientifically and rationally formulate the strategies of the development of the brands, and constructs the structural equation model in line with the purchase intentions of the consumers based on the case of the combination of the brands of the components and fibers and the clothing under the Shanghai Textile Group.

Evaluation of the yield and nitrogen use efficiency of the dominant maize hybrids grown in North and Northeast China

Breeding high-yielding and nutrient-efficient cultivars is one strategy to simultaneously resolve the problems of food security,resource shortage,and environmental pollution.However,the potential increased yield and reduction in fertilizer input achievable by using high-yielding and nutrient-efficient cultivars is unclear.In the present study,we evaluated the yield and nitrogen use efficiency(NUE) of 40 commercial maize hybrids at five locations in North and Northeast China in 2008 and 2009.The effect of interaction between genotype and nitrogen(N) input on maize yield was significant when the yield reduction under low-N treatment was 25%-60%.Based on the average yields achieved with high or low N application,the tested cultivars were classified into four types based on their NUE:efficient-efficient(EE) were efficient under both low and high N inputs,high-N efficient(HNE) under only high N input,low-N efficient(LNE) under only low N input,and nonefficient-nonefficient under neither low nor high N inputs.Under high N application,EE and HNE cultivars could potentially increase maize yield by 8%-10% and reduce N input by 16%-21%.Under low N application,LNE cultivars could potentially increase maize yield by 12%.We concluded that breeding for N-efficient cultivars is a feasible strategy to increase maize yield and/or reduce N input.