融媒体环境下广播节目的直播可视化研究

在信息时代,网络电台、社交直播等新媒体层出不穷,给传统广播节目带来了很大的冲击,传统广播节目若想吸引公众的注意力,就要加快转型步伐,探索自媒体和传统媒体的融合策略。当前,广播电台纷纷尝试可视化直播模式,并取得了良好的效果。基于此,本文阐述了融媒体环境下广播节目直播可视化的优势与劣势,并从传统广播的特点着手,指出广播节目的可视化直播要适度,最后提出了广播节目直播可视化的有效策略,以期促进传统广播更好地发展。

The Development Status quo and Strategy of Aquatic Vegetables in Hunan

This paper reviews the development of aquatic vegetable production and research in Hunan. The advantages of aquatic vegetable industry in Hunan are discussed in detail on its location, brand, market, planting and processing. And the development strategies of the above-mentioned industry are further analyzed in the paper, such as variety resources, breeding and industrialization.

Game Theory Study on Distributors' Alliance to Gain Competitive Advantage in Marketing Channel

Using the Cournot Game Model, this paper has analyzed the motivation of the distributors' alliance to gain competitive advantage in marketing channel. At first, this paper separately analyzed the advantage of alliance in the situation of oneshort game and infinitely repeated game, then, based on the analysis of distributors' betrayal of the alliance under infinitely repeated game, the conditions to maintain the distributors alliance are put forward and discussed.

Managing Corporate Reputation in Times of Global Changes and Turbulence——A Strategy for Competitiveness

In times of global changes and turbulence like ours, more than anything, firms need some pillars of stability. By this paper we would like to develop a comprehensive and adaptive managerial approach of corporate reputation. This is based on the premise that intangible assets （in general） and corporate reputation （in particular） are more and more recognized and managed as sources of （unique） sustainable competitive advantages and as core determinants of firm competitiveness, which are relatively hard to build and very easy to loose.

Could Innovation be Driven by Globalization？

This paper examines the critical role of globalization as a driver for innovation. The introduction of the global strategy quadruple model truly links the three known strategy perspectives （namely, industry competition, resources and institution views） and performance. The model could assist in advancing the cause of sustainable competitive advantages. This study could assist scholars in addressing the three important research questions： （1） Why are some finns more innovative than others？ （2） What effects do product, firm, industry, and market innovativeness have on business performance？ and （3） Does the link between innovativeness and business performance depend on all or some of the innovativeness factors of product, firm, industry, and market？ The presented set of four hypotheses, when tested, will result in a better understanding of the links and relationships among a firm＇s global strategy, innovativeness, and business performance. The quadruple model presented can be used to examine these relationships in general and in the context of innovation. It is anticipated that this paper will assist researchers, business management, and analysts in developing global innovation strategies.

Does Innovation Drive Sustainable Competitive Advantages？

This paper examines the critical role of innovations as a driver for sustainable competitive advantages. A quadruple model of global strategy is introduced. The model is based on the introduction of an innovation-based perspective of strategy. This is in addition to the other three but well-known perspectives of global strategy （industry-based, resource-based, and institution-based views）. Thus, the four perspectives of strategy could lead a complete set of factors that need to be analyzed for the formulation of global strategy. The model could assist organizations in sustaining their competitive advantages. It is proposed that the introduction of the innovation-based view represents the fourth perspective of a strategy quadruple, thus overcoming a long-standing criticism, namely, the global strategy may lack adequate attention to innovation in developing a firms＇ global competitive strategies. This paper presents a set of four hypotheses. When tested, these hypotheses could result in a better understanding of the link between the innovation and the global strategy domain. Furthermore, the quadruple model could be useful in understanding the relationship between innovativeness and business performance. It is anticipated that this paper could assist researchers, business management, and analysts in developing global innovation strategies.

The importance of product positioning and global branding for sustaining competitive advantage within the companies＇ global marketing strategy

In today＇s globally competitive world, because of the globalization, new business patterns and the changing nature of consumers, the companies feel the necessity to act strategic in the market and to reach up the target markets and sustain maximum customer satisfaction in order to compete and survive. In this context, within the study it is tried to define product positioning in international markets and global branding strategies conceptually and to focus on their contributions to the overall competitive advantage of the company. Initially, the study tries to present the association between product positioning and global branding approaches of the companies and sustaining competitive advantage. Justifications for the examination of the importance of companies＇ international product positioning and global branding orientations as a basis of creating competitive advantage were derived from the literature. It is suggested that the companies＇ product positioning and global branding orientations and sustaining competitive advantage are the important aspects in multinational management and international business areas. Therefore, the purpose of this study is to evaluate the impact of product positioning and global branding strategies of the companies with special references to various industries and global brands.

Research on the strategies and models of the innovation and development of the textile clothing brands

Based on the theory of the brand alliance, this paper expounds the competitive advantages and classifications of the strategy of the brand alliance, analyzes the brand development of the textile and apparel industries in Shanghai, and puts forward the countermeasures and suggestions for the enterprises to scientifically and rationally formulate the strategies of the development of the brands, and constructs the structural equation model in line with the purchase intentions of the consumers based on the case of the combination of the brands of the components and fibers and the clothing under the Shanghai Textile Group.

Development strategy for hospital preparations from a management view

With the development of medical environment, the development of hospital preparations is facing more and more difficulties, and the number of preparations is gradually shrinking. In this article, the authors reviewed the advantages of hospital preparations and analyzed the reasons that reduce hospital preparations from three aspects： the characteristics of hospital preparations, the innovation capacity and human resources and the quality of the preparations. Then the authors took a deep thought about the development strategy on current hospital preparations from the perspective of management. The purpose is to survey the developing trend of hospital preparations in China, and to serve the people＇s health wholeheartedly.

Ecotourism Resources Assessment and Development Strategy for Guizhou Province, China

The aim of this study is to understand ecotourism resources, taking into considering their quality and the comparative advantages of districts in order to develop effective strategy. Ecotourism is an important developmental model for those undeveloped regions that have superior landscape resources in ecologically fragile environments. This article has identified 181 ecotourism sites in Guizhou province, based on field work in the province. A quantitative assessment using 18 indicators was performed and, based on the results, these resources were divided into five levels. The paper also analyzed the comparative advantage of districts to reflect the developmental potential of different districts. Results show that ecotourism resources in Guihzhou province are numerous, varied in type and high quality; among them, six sites ranked level 5 represented the essence of Guizhou province. Moreover, there are four districts that are high superiority — Anshun, Qiannan and Qianxinan and Zunyi-one that is average and four that are low. According to our analysis, ecotourism development models for Guizhou province can be classified into four types; effective strategies were proposed for each.