This paper describes a brief overview of both corporate social responsibilities （CSR） and rural development （RD） ideas since the last 50 years. It aims at comparing and contrasting the both （CSR and RD） thoughts...This paper describes a brief overview of both corporate social responsibilities （CSR） and rural development （RD） ideas since the last 50 years. It aims at comparing and contrasting the both （CSR and RD） thoughts, and searches an initiative to expand the sustainable development achievement. Using secondary data from libraries studies, the progress of each thought will be identified to find out its advantages and weaknesses. Then, the result showed that the timeline perspectives come up with the conjunction idea of sustainability. In order to be more sustainable in development, then, the idea of CSR--as a tool for gaining sustainability in RD--should be transformed into ＂social business＂ approach. Here, there is a change in the time of taking decision about profit from ＂the last to the first＂. The paper contains four sub-topics： （1） definition and progress of CSR; （2） change in RD themes; （3） CSR, RD and social business; and （4） transformation of CSR to social business. The process of transformation from CSR to social business should include following agenda： （1） tailoring public-private partnerships to the local context; （2） providing resources, horizon and commitment; and （3） encouraging further innovation. This new position requires a shift in corporate law as well as establishing good corporate governance.展开更多
文摘This paper describes a brief overview of both corporate social responsibilities （CSR） and rural development （RD） ideas since the last 50 years. It aims at comparing and contrasting the both （CSR and RD） thoughts, and searches an initiative to expand the sustainable development achievement. Using secondary data from libraries studies, the progress of each thought will be identified to find out its advantages and weaknesses. Then, the result showed that the timeline perspectives come up with the conjunction idea of sustainability. In order to be more sustainable in development, then, the idea of CSR--as a tool for gaining sustainability in RD--should be transformed into ＂social business＂ approach. Here, there is a change in the time of taking decision about profit from ＂the last to the first＂. The paper contains four sub-topics： （1） definition and progress of CSR; （2） change in RD themes; （3） CSR, RD and social business; and （4） transformation of CSR to social business. The process of transformation from CSR to social business should include following agenda： （1） tailoring public-private partnerships to the local context; （2） providing resources, horizon and commitment; and （3） encouraging further innovation. This new position requires a shift in corporate law as well as establishing good corporate governance.
