利用会员数据库提升电子商务网站客户忠诚度

对电子商务网站会员数据库的生命周期与营销的关系进行了分析、提出了数据库营销的应用与执行步骤、营销策略,探讨了客户价值分隔与营销工具的使用,期望提高电子商务网站客户的忠诚度,实现客户和电子商务网站双赢。

欢迎注册江西省公路学会个人会员

问:为啥要开展个人会员注册?会员是固基强会的根本,发展会员和服务会员是学会的战略性任务。近年来,各会员单位人员变动较大,通过学会会员管理系统注册个人会员--方面加强会员工作的信息化建设,另一方面通过完善会员数据库,及时掌握会员动态,了解会员需求,更加精准、有针对生地提供服务。

基于聚类模型的商场会员消费特征的分析研究

基于机器学习算法对某大型百货商场的会员信息数据、销售流水数据、会员消费数据、商品信息数据进行分析挖掘,建立了主成分分析模型、聚类分析模型和关联规则模型。通过分析商场会员的消费特征,刻画了会员消费特征的数学模型,挖掘出其关联规则信息,并分析了连续几年该商场会员的消费趋势情况,从而为商场制定个性化的营销策略提供决策支持。

基于零售公式的业绩提升思考

市场环境的发展变革和线下消费场景的不断升级,使多数实体零售商面临较大业绩压力。若想突破销售困局,管理者应掌握基本零售公式,并在关键环节寻求销售增长的可能:增强运营力,提高客流量;优化交易环节,提升客流转化;深耕私域运营,促进复购频率。从影响销售额的几大核心要素入手,全面提升实体零售的销售业绩。

Donation From CCPIT Overseas Representative Offices To Earthquake

After the strong earthquake centered in Wenchuan County in the Southwestern Chinese Sichuan Province took place,the CCPIT Overseas Representative Of- fices immediately responding to the call of the

Analyzing the Corrosion Wastage over Some of the Bulk Carriers＇ Member Locations

In this paper, well-known and structured Monte Carlo simulation technique has been employed in predicting the amounts of the corrosion wastage over some bulk carriers＇ structural elements in different points of time during their exploitation life. As a base for the realization of the simulations, the appropriate statistical data collected over the group of ten bulk carriers have been used. Both longitudinal and transversal ships＇ hull structural elements have been taken into the consideration. Due to some experts＇ knowledge in this domain, the critical hull zones are identified and certain interventions are done in the pre-processing of the input data to the Monte Carlo simulations, all with the aim of achieving better convergence between simulation results and the experts＇ expectations in this field.