In recent years, the cultural studies began to take a linguistic turn. This paper employed the three-dimensioned model of Fairclough, a critical discourse analysis （CDA） approach to explore youth subcultures. The cu...In recent years, the cultural studies began to take a linguistic turn. This paper employed the three-dimensioned model of Fairclough, a critical discourse analysis （CDA） approach to explore youth subcultures. The cultural discourse of youth in different periods was examined in terms of discursive strategies, discursive practices, and social practices. The analysis shows that the subcultural groups adopt various discursive strategies to resist mainstream ideologies and construct the subcultural ideology and their collective identity. Meanwhile, their discursive practices build effective interaction mode within the subcultural groups. The examples of subcultures reveal that subcultures often emerge in the time of the social and cultural change and reshape the mainstream ideologies and unreasonable social structure.展开更多
Joshua Cohen has recently remodelled Rawls＇ account of public reason into an explicitly global enterprise designed to both engage and regulate human rights discourses. Cohen＇s model is interesting because of the man...Joshua Cohen has recently remodelled Rawls＇ account of public reason into an explicitly global enterprise designed to both engage and regulate human rights discourses. Cohen＇s model is interesting because of the manners in which Cohen attempts to answer the questions the model begs： how can individuals with fundamentally incommensurable world views actually engage in common acts of practical reason with each other about issues like human rights？ What common convictions or a common social imaginary must these individuals share？ I argue that articulating potential common grounds on which acts of global public reasoning can transpire involves engaging with rather than seeking to reason autonomously from （or transcend） the material, social, and cultural forces--most importantly the tradition of liberal secularism which Cohen＇s model takes its normative bearings from--that make such discourses what they are. Doing so enhances the ability of a liberal secular human rights proponent to elucidate meaningful sites of common ground with others. Such common ground emerges not simply through toleration but also through critically engaging the worldviews of other globally public reasoners.展开更多
This study examines the nature of the social discourse of advertising used as a brand positioning discourse. The focus is on consumer advertising, which is directed toward the promotion of some product or service to t...This study examines the nature of the social discourse of advertising used as a brand positioning discourse. The focus is on consumer advertising, which is directed toward the promotion of some product or service to the general public. This paper aimed at analyzing some different commercial advertisements [product/non-product ads] to investigate the intentions and techniques of consumer product companies to reach more consumers and sell more products. Norman Fairclough＇s 3-D model and Kress and Van Leeuwen＇s grammar of visual design were used to analyze the data for professionals, but we are pointed on using stereotypes. When we consider gender stereotypes, we look at notions about the supposedly traditional behaviors of men and women and the characteristics and standards of these behaviors, as grounded in our culture and society. In addition, this study provides analyses of some ads, using different ways of interpretations. All materials are taken from Latvian media.展开更多
文摘In recent years, the cultural studies began to take a linguistic turn. This paper employed the three-dimensioned model of Fairclough, a critical discourse analysis （CDA） approach to explore youth subcultures. The cultural discourse of youth in different periods was examined in terms of discursive strategies, discursive practices, and social practices. The analysis shows that the subcultural groups adopt various discursive strategies to resist mainstream ideologies and construct the subcultural ideology and their collective identity. Meanwhile, their discursive practices build effective interaction mode within the subcultural groups. The examples of subcultures reveal that subcultures often emerge in the time of the social and cultural change and reshape the mainstream ideologies and unreasonable social structure.
文摘Joshua Cohen has recently remodelled Rawls＇ account of public reason into an explicitly global enterprise designed to both engage and regulate human rights discourses. Cohen＇s model is interesting because of the manners in which Cohen attempts to answer the questions the model begs： how can individuals with fundamentally incommensurable world views actually engage in common acts of practical reason with each other about issues like human rights？ What common convictions or a common social imaginary must these individuals share？ I argue that articulating potential common grounds on which acts of global public reasoning can transpire involves engaging with rather than seeking to reason autonomously from （or transcend） the material, social, and cultural forces--most importantly the tradition of liberal secularism which Cohen＇s model takes its normative bearings from--that make such discourses what they are. Doing so enhances the ability of a liberal secular human rights proponent to elucidate meaningful sites of common ground with others. Such common ground emerges not simply through toleration but also through critically engaging the worldviews of other globally public reasoners.
文摘This study examines the nature of the social discourse of advertising used as a brand positioning discourse. The focus is on consumer advertising, which is directed toward the promotion of some product or service to the general public. This paper aimed at analyzing some different commercial advertisements [product/non-product ads] to investigate the intentions and techniques of consumer product companies to reach more consumers and sell more products. Norman Fairclough＇s 3-D model and Kress and Van Leeuwen＇s grammar of visual design were used to analyze the data for professionals, but we are pointed on using stereotypes. When we consider gender stereotypes, we look at notions about the supposedly traditional behaviors of men and women and the characteristics and standards of these behaviors, as grounded in our culture and society. In addition, this study provides analyses of some ads, using different ways of interpretations. All materials are taken from Latvian media.
