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基于传媒媒介加强传统音乐与民族声乐的有效融合
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作者 董美姣 刘国峰 《中国报业》 2018年第12期45-46,共2页
随着时代的发展,媒介传播方式也逐渐发生变化。本文主要从传播媒介的角度出发,深入分析民族声乐对于传统音乐发展的传承与创新,在此基础上提出利用媒介加强传统音乐与民族声乐有效融合的主要方式。
关键词 传媒媒介 传统音乐 民族声乐 有效融合
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独有“城市IQ”突破内陆投资瓶颈——专访北京电通传媒媒介统括中心调研副总监金轶伦
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《新财富》 2010年第10期117-117,共1页
问:请介绍一下本次三四级城市调查的背景。 金:针对内陆地区及三四线城市,中央政府出台了一系列优惠性政策,如鼓励开办工厂、创造就业等,目前内陆地区各个城市的成长性要优于一些沿海大城市。我们的客户也开始将目光投向内陆的三... 问:请介绍一下本次三四级城市调查的背景。 金:针对内陆地区及三四线城市,中央政府出台了一系列优惠性政策,如鼓励开办工厂、创造就业等,目前内陆地区各个城市的成长性要优于一些沿海大城市。我们的客户也开始将目光投向内陆的三四级城市。但是,眼下广告公司却并不拥有三四级城市消费者的详细数据,市场战略活动也处于摸索阶段。北京电通为解决客户的这些困扰,进行了有实用价值的自主调研。 展开更多
关键词 城市调查 内陆地区 传媒媒介 调研 电通 北京 副总监 专访
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对传媒产业化的冷思考
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作者 熊忠辉 《青年记者》 2000年第4期45-46,共2页
产业化经营已经成为新闻媒介发展的重要课题,业内外人士十分关注,并对媒介实现产业化的方式及其走势进行了可贵的探讨。一些媒体不再“坐看云起”,开始卷入产业化发展的浪潮中。但在未来的进程中,传媒会不会如人所预言的那样几年之内将... 产业化经营已经成为新闻媒介发展的重要课题,业内外人士十分关注,并对媒介实现产业化的方式及其走势进行了可贵的探讨。一些媒体不再“坐看云起”,开始卷入产业化发展的浪潮中。但在未来的进程中,传媒会不会如人所预言的那样几年之内将获得无可比拟的发展契机呢?本文试图力戒畅想式的空幻虚浮,慎重审视新闻媒介产业化道路上存在的利弊因素,以期对媒介产业化发展有个全面深入的理性认识。 展开更多
关键词 传媒媒介 产业化经营 新闻媒介
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试论海量新闻背景下的“守门人” 被引量:6
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作者 顾晓燕 《新闻记者》 CSSCI 2003年第1期38-39,共2页
关键词 新闻报道 “海量新闻” 传播者 传媒媒介 受众“守门人”角色 传播学
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论20世纪80年代大陆流行音乐复苏的社会文化动因 被引量:1
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作者 王韡 《当代音乐》 2017年第21期15-17,25,共4页
随着改革开放,20世纪80年代大陆的流行音乐文化开始复苏且迅速发展起来。这其中有社会文化环境的外在促成因素,也有流行音乐自身需要发展的内在诉求因素。内外因素集中表现在五个方面:改革开放为流行音乐复苏创造条件;自由主义等思潮为... 随着改革开放,20世纪80年代大陆的流行音乐文化开始复苏且迅速发展起来。这其中有社会文化环境的外在促成因素,也有流行音乐自身需要发展的内在诉求因素。内外因素集中表现在五个方面:改革开放为流行音乐复苏创造条件;自由主义等思潮为流行音乐的复苏提供精神给养;寻求情感抚慰心理的强烈刺激;央视春晚与音乐茶座等传播媒介的助力;流行音乐相关活动的积极开展。 展开更多
关键词 流行音乐 流行演唱 传媒媒介 音乐茶座
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Priority Directions of National Policy of Regulation of Mutual Relations Between Youth and Mass Media: The Theoretical and Empirical Researches
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作者 Vera A. Gnevasheva 《Sociology Study》 2011年第3期179-186,共8页
The study was concerned with the problem of the Russian youth, with a special emphasis on the history of the theoretical and empirical researches devoted to the youth issues. The research delineates the term thesaurus... The study was concerned with the problem of the Russian youth, with a special emphasis on the history of the theoretical and empirical researches devoted to the youth issues. The research delineates the term thesaurus and its connection with the formation of youth's outlook. The central focus of the research is social and cultural value orientations of the young Russian. The study presents a detailed analysis of impact that mass media plays in socialization of youth, its generations, its influence on public opinion formation and priority directions of national policy of regulation of mutual relations between youth and mass media. It attempts to examine the presence of mass media in youth's everyday life. The research provides a detailed analysis of contemporary state of the youth's trust to the mass media and degree of dependence on it. The study also presents a detailed analysis of the traces of mass media's influence on young Russians. The completed research is fundamental for the sociological and the philosophical generalisations that underline comparative research on the youth problems in Russia, its social and cultural value orientations and the influence on public opinion formation and priority directions of national policy of regulation of mutual relations between youth and mass media. 展开更多
关键词 YOUTH mass media national policy mutual relations IDENTIFICATION
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A Cumulative Proportional Odds Model to Analyze the Influence of Mass Media on Teenagers in Messina
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作者 Zirilli A Alibrandi A +1 位作者 Giacalone M. Ucchino R. B. 《Journal of Mathematics and System Science》 2013年第11期550-555,共6页
The media are constantly evolving at a breakneck pace and mainly young people, with their flexibility of mind and their continuous curiosity, can better understand the characteristics and potential of such advances. T... The media are constantly evolving at a breakneck pace and mainly young people, with their flexibility of mind and their continuous curiosity, can better understand the characteristics and potential of such advances. The aim of this paper is to analyze the relationship between teenagers and media, in order to try to better understand the habits and to conduct analysis on social interactions with young people. In order to evaluate the influence of mass media in the life of the young people, the Statisticians of Messina University decided to perform a statistical survey to evaluate the influence of the media in the life of Messina's teenagers. A questionnaire entitled "Perceptions of the influence exerted by mass media" was administered in some schools. From the methodological point of view, three statistical models were estimated in order to formalize the dependence of the mass media influence by the kind of TV programs, the time spent on TV viewing and computer use and the kind of most used social networks. Since the mass media influence is an ordinal variable expressed by four ordered categories (1 = nothing; 2 = low; 3 = average; 4 = high) we used the Cumulative Proportional Odds Model to formalize the dependence by the potential predictors. 展开更多
关键词 Influence of mass media use of social networks teenagers' choices cumulative proportional odds model.
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诚意缺失的“传媒假事件”——以媒体再次制造“茶水发炎”事件为例 被引量:1
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作者 纪忠慧 《新闻记者》 CSSCI 北大核心 2012年第10期47-52,共6页
"传媒假事件"是按照事先策划的"脚本"而搬演的"预制"事件,带有"表演"的成分,它不仅混淆了现实与真实的界限,而且加剧了社会的不信任分,媒体、记者和社会公众都要保持警惕。"传媒假事件&qu... "传媒假事件"是按照事先策划的"脚本"而搬演的"预制"事件,带有"表演"的成分,它不仅混淆了现实与真实的界限,而且加剧了社会的不信任分,媒体、记者和社会公众都要保持警惕。"传媒假事件"由原初的隐性宣传或公关的需要,逐步演变为赚取注意力的卖点和迎合市场的策略,服务于媒体急功近利的职业诉求。这种演变,折射出社会转型期文化生态的深刻变化以及传媒业的某种动适应,其背后的诚意缺失、文化逻辑和浮躁心态,既是这种深刻变化的反映,又加剧了这种变化的不确定性。 展开更多
关键词 假事件 传媒假事件媒介偏向 社会转型 消费文化
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