我国传媒消费文化对传媒消费的制约及其解决路径

我国传媒消费文化主要特征是信用缺乏,传媒商品消费滞后,以家庭为主的跨代型传媒消费文化,传媒商品消费结构的单一性和雷同性等。消费文化通过对传媒消费者行为的制约而影响传媒消费观念、消费信心、消费结构。化解这种制约的途径是通过传媒消费文化来引导消费文化。

传媒视域中的消费文化

本文在梳理传媒消费文化缘起的基础上,指出其以形象为载体的符号消费特征,进而揭示出隐藏于消费形象背后的感性欲望叙事。

传媒与消费文化下的女性形象建构——以选秀节目《青春有你2》为例

随着商品经济的迅猛发展,传媒在消费文化影响下的运作日渐深化。《青春有你2》作为一档青年励志选秀节目,展现出在传媒与消费文化的辐射下女性气质群像的展现、个人形象的表达以及在传媒与消费文化的指征下引导个人消费取向,深刻反思传媒呈现下“景观”背后的利益追求。因此本文借由该节目来分析女性形象在传媒与消费文化下的建构,追求正确引领受众,以促进受众独立选择个人价值情感。

Research on crisis management of enterprise network public opinion

With the arrival ofthe era from the media, the internet spread over all sectors ofsocicty, affect people＇s political, economic and cultural life. The network has become the main place, people express their views so also. And the popularity of media enables consumers to easily express their products, services and other aspects of the topic, spread on the network at breakneck speed, and other users of the attention and support, thus forming a kind of public opinion, influence The development of enterprises, which will undoubtedly bring unprecedented pressure, constant attention, coupled with people＇s comments, forwarding, dissemination media, making the crisis spread, enterprises should not reasonable, effective, will enable enterprises to establish a sense of trust collapsed, brought a negative impact to the enterprise.