This paper focuses on Beijing as the host city for the major international sporting events and its influence on the city image building of Beijing. Major international sporting events are the key channels for the exch...This paper focuses on Beijing as the host city for the major international sporting events and its influence on the city image building of Beijing. Major international sporting events are the key channels for the exchange and dissemination of information among athletes from various countries, media coverages, national and international audiences which involves interpersonal communication, organizational communication, and mass communication at all levels. At the same time, the volunteers, especially young volunteers （mostly college student volunteers） considered as the Beijing city spokesperson and also as a group of ＂public diplomacy ambassadors＂, transfer positive energy in international communication during major international sporting events. Therefore, major international sporting events held in Beijing play an irreplaceable role in the image building of the capital city of China, Beijing.展开更多
The purpose of this article is to identify, through the methodology, the impact that the quality of football fields and their continuous improvement influences the football players and the football level in general, a...The purpose of this article is to identify, through the methodology, the impact that the quality of football fields and their continuous improvement influences the football players and the football level in general, as well as the advantages; and disadvantages of this process. In the meantime, it reveals the football field＇s quality effects in the performance at the national championships, at television transmission rights, and sale of football players to foreign clubs. In addition, the dynamics of investment in the last two decades and the Albanian Football Federation objectives for the future are an important part of this article展开更多
文摘This paper focuses on Beijing as the host city for the major international sporting events and its influence on the city image building of Beijing. Major international sporting events are the key channels for the exchange and dissemination of information among athletes from various countries, media coverages, national and international audiences which involves interpersonal communication, organizational communication, and mass communication at all levels. At the same time, the volunteers, especially young volunteers （mostly college student volunteers） considered as the Beijing city spokesperson and also as a group of ＂public diplomacy ambassadors＂, transfer positive energy in international communication during major international sporting events. Therefore, major international sporting events held in Beijing play an irreplaceable role in the image building of the capital city of China, Beijing.
文摘The purpose of this article is to identify, through the methodology, the impact that the quality of football fields and their continuous improvement influences the football players and the football level in general, as well as the advantages; and disadvantages of this process. In the meantime, it reveals the football field＇s quality effects in the performance at the national championships, at television transmission rights, and sale of football players to foreign clubs. In addition, the dynamics of investment in the last two decades and the Albanian Football Federation objectives for the future are an important part of this article
