Animation art forms and aesthetic characteristics

In a very shocking symbol, animation art leads us to the continuing social and philosophical problems. With its unique hypothetical language as the human spirit and emotional material carrier, animation art passes various social messages to people. The value of animation art lies in the certain form of expression to convey characteristics of the content and spirit, which is the core issues that Chinese animation industry worthy of attention and research. Animation art as a cultural transmission symbols, bears culture spreading. The combination of cultural heritage and the new animation language means is an important way for animation art to direct towards the life of road. At the same time, let the excellent national culture and art forms combine with modem advanced technology and make innovation and creativity. Only in this way can China＇s animation talent with a new, unique appearance presented to the audience and occupy an important seat in the world animation art.

数字媒体影响下的视觉传达设计方式分析

计算机技术、设备快速发展,使数字媒体技术变得更加成熟,现代信息处理也变得更加完善。而视觉传达设计,是以视觉媒体为基础实施信息传播的设计手段,会受到数字媒体环境的直接影响。通过对视觉传达设计形式特征的介绍,对视觉传达设计在数字媒体环境中的具体应用展开分析,旨在明确在数字媒体影响下视觉传达设计方式,达到高水平产品设计目标。