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谈创新模式在树立品牌新闻节目中的作用
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作者 马惠 《内蒙古科技与经济》 2008年第22期449-449,共1页
电视节目的品牌经营是出于竞争的需要,是采用系统思维树立节目个性的重大举措,对电视节目进行品牌经营是电视产业化过程中的必然趋势。树立创新模式是启动品牌节目中不可超越的一个阶段,也是提高品牌经营可操作性的一个重要手段。文... 电视节目的品牌经营是出于竞争的需要,是采用系统思维树立节目个性的重大举措,对电视节目进行品牌经营是电视产业化过程中的必然趋势。树立创新模式是启动品牌节目中不可超越的一个阶段,也是提高品牌经营可操作性的一个重要手段。文章主要论述了树立创新模式的四点重要模式,即:理念模式、内容模式、形式模式和传播者模式。 展开更多
关键词 创新模式 理念模式 内容模式 形式模式 传播者模式
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Brand Marketing in an era of big data
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作者 Shaozong Chai 《International Journal of Technology Management》 2014年第10期6-8,共3页
In the digital age, people' s lifestyles and ways of thinking are in a series of changes, this change also makes it a big shift in consumer attitudes. It gives consumers a broader perspective, while also improving th... In the digital age, people' s lifestyles and ways of thinking are in a series of changes, this change also makes it a big shift in consumer attitudes. It gives consumers a broader perspective, while also improving the self-consciousness of consumers. These effects will no longer fully believe in traditional consumer marketing "bombing" the dissemination and indoctrination, they are more inclined to be questioned brands and products, and they can express their views on the basis that affects other people. In this era of environment, if businesses and vendors for their view is indifferent attitude, they will lose a lot of attention to the crowd, and also it makes the influence of the traditional marketing model spread greatly reduced. 展开更多
关键词 big data BRAND MARKETING
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