The translation of place-names plays a significant part in both translation and the process of communication. The translation of place-names is a cross-cultural communication, especially in the translation of the plac...The translation of place-names plays a significant part in both translation and the process of communication. The translation of place-names is a cross-cultural communication, especially in the translation of the place-names with allusion-oriented meaning. The translators should consider the cultural meaning of the place-names and convey the cultural meaning accurately to the foreigners. This paper is based on some cases that have been searched, illustrating the translation of place-names on allusion-oriented from the perspective of cross-cultural communication consciousness and the strategy of foreignization. It also analyzes the basic guiding principl strategies and specific translation methods on the translation of Chinese place-names, as well as the scope es, of various translation methods, such as literal translation, free translation, combination of both of them, and proposes the guiding principles of this kind of translation which should be ＂literal translation-headed, proper free translation, and appropriate interpretation＂. The other principles are ＂following the pronunciation of the owners of proper names, adopting the established popular translated names, and using the standard pronunciation of the Chinese character＂ etc. Based on it, this paper discusses the translation of the place-names, such as ＂Zhenyuan＇展开更多
As part of business translation, web page translation is an effective way of global communication. Accurate and adequate translation of web pages can enhance the enterprises＇ competitiveness. This paper focuses on th...As part of business translation, web page translation is an effective way of global communication. Accurate and adequate translation of web pages can enhance the enterprises＇ competitiveness. This paper focuses on the features of Chinese and Western web pages of garment enterprises and the translation strategy with the guidance of mass communication theory. Results illustrate that Chinese texts favor symmetrical phrases rich in cultural connotation, whereas English texts prefer plain language with fewer culture-loaded expressions and the latter focuses more on the feeling of audiences. As a result, audience-oriented translation strategy is strongly recommended so as to maximize the communication effect of the enterprise web pages展开更多
文摘The translation of place-names plays a significant part in both translation and the process of communication. The translation of place-names is a cross-cultural communication, especially in the translation of the place-names with allusion-oriented meaning. The translators should consider the cultural meaning of the place-names and convey the cultural meaning accurately to the foreigners. This paper is based on some cases that have been searched, illustrating the translation of place-names on allusion-oriented from the perspective of cross-cultural communication consciousness and the strategy of foreignization. It also analyzes the basic guiding principl strategies and specific translation methods on the translation of Chinese place-names, as well as the scope es, of various translation methods, such as literal translation, free translation, combination of both of them, and proposes the guiding principles of this kind of translation which should be ＂literal translation-headed, proper free translation, and appropriate interpretation＂. The other principles are ＂following the pronunciation of the owners of proper names, adopting the established popular translated names, and using the standard pronunciation of the Chinese character＂ etc. Based on it, this paper discusses the translation of the place-names, such as ＂Zhenyuan＇
文摘As part of business translation, web page translation is an effective way of global communication. Accurate and adequate translation of web pages can enhance the enterprises＇ competitiveness. This paper focuses on the features of Chinese and Western web pages of garment enterprises and the translation strategy with the guidance of mass communication theory. Results illustrate that Chinese texts favor symmetrical phrases rich in cultural connotation, whereas English texts prefer plain language with fewer culture-loaded expressions and the latter focuses more on the feeling of audiences. As a result, audience-oriented translation strategy is strongly recommended so as to maximize the communication effect of the enterprise web pages
