Business ethics is a contemporary issue among business professionals. To enhance business ethics in the long run, educating future business professionals in colleges （i.e., college students） is one of the starting p...Business ethics is a contemporary issue among business professionals. To enhance business ethics in the long run, educating future business professionals in colleges （i.e., college students） is one of the starting points. This paper aims to investigate students＇ perceptions on business ethics, such as their perceived importance of business ethics, knowledge of and interest in business ethics, their preferred method of introducing business ethics, and the perceived usefulness of learning business ethics in lessons. Focus groups will be used to collect feedback on these issues from students with different gender and seniority in colleges. This study will give insights into the students＇ perceptions on business ethics and suggest ways/methodology to increase the awareness of business ethics in colleges. Business professionals and educators can make reference to the findings to develop relevant materials on business ethics to their employees and students.展开更多
文摘Business ethics is a contemporary issue among business professionals. To enhance business ethics in the long run, educating future business professionals in colleges （i.e., college students） is one of the starting points. This paper aims to investigate students＇ perceptions on business ethics, such as their perceived importance of business ethics, knowledge of and interest in business ethics, their preferred method of introducing business ethics, and the perceived usefulness of learning business ethics in lessons. Focus groups will be used to collect feedback on these issues from students with different gender and seniority in colleges. This study will give insights into the students＇ perceptions on business ethics and suggest ways/methodology to increase the awareness of business ethics in colleges. Business professionals and educators can make reference to the findings to develop relevant materials on business ethics to their employees and students.
