基于计划行为理论的游客低碳游消费意愿研究——以黄海国家森林公园为例

近年来,由于经济的快速增长和人们对旅游的需求不断增加,旅游业对环境的影响也变得越来越大。本文从环境认知、主观规范、知觉行为控制、行为态度四个维度入手,引入心理感知为中介变量,对游客低碳游消费意愿进行研究。采用理论研究和实证研究相结合的方法展开研究,构建了游客低碳游消费意愿因素模型,并通过验证性因子分析和相关分析予以检验修正。研究显示,游客低碳游消费意愿受环境认知、主观规范、知觉行为控制、行为态度正向影响显著。

低碳环保旅游开发模式的研究——以香格里拉为例

人类历史的车轮进入到18世纪后,随着工业化进程的深入和发展,大量温室气体排入到大气中,导致全球气候变暖,生态环境逐渐恶化。近些年来人们日益激增的各类旅游活动也大大推动了温室气体的排放,同时加剧了环境的污染。许多旅游目的地也因为碳排放量的增大和其他人为活动的破坏导致景区受到严重影响,甚至出现了世界遗产保护名录中记载的景区景点被警告被撤牌。因此发展低碳环保游对于满足人类旅游需求的同时减少破坏程度并加强公民素质有着重要的意义。本文着重介绍低碳环保旅游,以及香格里拉旅游现状以及可提出的相应低碳环保旅游开发模式。旨为提供自己一点微薄的力量提高大家对于低碳环保旅游相关话题的重视和研究,希望对相关研究和低碳环保旅游后续发展起到积极地借鉴作用。

Analysis on the Hotel Management Mode from the Perspective of Low-carbon Tourism

As the global warming is becoming more and more serious, people have gradually come to realize the important role of low- carbon life. Since a strategy of sustainable development was proposed in China, the concept of low-carbon tourism has emerged, requiring tourists to carry out energy conservation and environmental protection as much as possible in the process of travel. The hotels in scenic areas naturally become an important part of tourists in travel and play a crucial role in the development of low-carbon tourism. Therefore, a deep analysis on the present hotel management mode is necessary, promoting hotels to conform to the requirements of low-carbon tourism. In this paper, hotel management is discussed from the perspective of low-carbon tourism, so as to provide ideas of practical significance and guiding role and a basis for the future low-carbon tourism and hotel management.

Analvsis of the Low-Carbon Tourism Route

With the economic development and social progress, the attention of the people of the ecological civilization has been improved. People＇s consumption patterns have been gradually improved, and the recent low-carbon technologies and low-carbon consumption go constantly into people＇s lives. The development of tourism is the manifestation of the pursuit of ecological civilization. It is a natural use of low-carbon technologies, and is the way the economy of low-carbon consumption. And the low-carbon tourism in further also becomes a necessity.

Exploring Tourists’Low-carbon Cognition and Influencing Factors from the Dimension of Education Level

The cognition of low-carbon tourism among tourists is closely related to education level.In this study,the degree of coordination of low-carbon cognition with different educational levels is assessed by the coupling model in Wutai Mountain,and the effect of each factor on low-carbon cognition is analyzed by the geographical detector.The results show that:(1)The six cognition aspects of low-carbon tourism gradually transition from the level of intermediate coordination to good coordination with the advancement of the education level.Both the low-level and lower-level tourists belong to the lag type of low-carbon visiting cognition,and the higher-level tourists belong to the lag type of low-carbon shopping cognition,while the high-level tourists show the lag type of low-carbon food cognition.(2)According to the individual factors and interactive effects in the geographical detector,each impacting factor has a decisive effect on tourists’cognition of low-carbon tourism,and the effect of any two factors after interaction shows either a double-factor or nonlinear enhancement.The findings of this study provide valuable practical implications for helping tourism destinations to educate tourists and improve their low-carbon tourism options.At the same time,this study will provide theoretical standards for measuring tourists’cognition of low-carbon tourism,so as to enrich and improve the theoretical research related to low-carbon tourism.

The Characteristic Differences between Ecological Culture and Low-carbon Tourism Cognition under the Vision of Carbon Neutrality

Ecological culture has a low-carbon attribute,which coincides with the concepts of energy conservation and emission reduction in low-carbon tourism.Analyzing the differences in the public perception of the two is of great significance for achieving the carbon neutral goal of tourism.Firstly,the views of nature,equality and ecology in ecological culture,as well as the cognition and participation willingness for low-carbon tourism were identified by using the principal component analysis method.Secondly,all samples were divided into four types of ecological culture cognition:sufficient,relatively sufficient,general and poorer,by the K-means clustering method.Thirdly,significant differences in the low-carbon tourism cognition among different types were revealed by using the ANOVA method.Finally,the influences of the main demographic characteristics on the low-carbon tourism cognition were analyzed.This analysis showed that gender,age,education level and income level had significant differences in some aspects of low-carbon tourism cognition and participation willingness,especially education level.On this basis,several corresponding strategies were put forward for managing the cognitive differences of the different types,which could contribute to the realization of the carbon neutral vision of tourism.