This paper focuses on Beijing as the host city for the major international sporting events and its influence on the city image building of Beijing. Major international sporting events are the key channels for the exch...This paper focuses on Beijing as the host city for the major international sporting events and its influence on the city image building of Beijing. Major international sporting events are the key channels for the exchange and dissemination of information among athletes from various countries, media coverages, national and international audiences which involves interpersonal communication, organizational communication, and mass communication at all levels. At the same time, the volunteers, especially young volunteers （mostly college student volunteers） considered as the Beijing city spokesperson and also as a group of ＂public diplomacy ambassadors＂, transfer positive energy in international communication during major international sporting events. Therefore, major international sporting events held in Beijing play an irreplaceable role in the image building of the capital city of China, Beijing.展开更多
文摘This paper focuses on Beijing as the host city for the major international sporting events and its influence on the city image building of Beijing. Major international sporting events are the key channels for the exchange and dissemination of information among athletes from various countries, media coverages, national and international audiences which involves interpersonal communication, organizational communication, and mass communication at all levels. At the same time, the volunteers, especially young volunteers （mostly college student volunteers） considered as the Beijing city spokesperson and also as a group of ＂public diplomacy ambassadors＂, transfer positive energy in international communication during major international sporting events. Therefore, major international sporting events held in Beijing play an irreplaceable role in the image building of the capital city of China, Beijing.
