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体育营销:企业营销新领域 被引量:15
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作者 刘卉 《西南民族学院学报(哲学社会科学版)》 北大核心 2003年第4期207-210,共4页
巨大的体育市场使企业希望通过体育运动去营销产品 ,休闲体育市场、体育竞技市场和体育旅游市场的发展给体育营销带来了机会。体育营销的策略有市场调研、体育赞助、广告和形象代言等。
关键词 体育市场 体育营销 营销战略 企业 体育旅游市场 体育竞技市场 休闲体育市场
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Present situation and analysis on the training of Chinese basketball talents
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作者 Haiping BAI 《International Journal of Technology Management》 2014年第9期42-44,共3页
At present, China has entered the era of market economy. Reserve youths training system has changed greatly. The training system formed by the planned economy period reserve talents, has been incompatible with the soc... At present, China has entered the era of market economy. Reserve youths training system has changed greatly. The training system formed by the planned economy period reserve talents, has been incompatible with the society, resulting in the merchandise of reserve basketball talents. Talented young players have no qualitative progress and there is no highlight on them, so do the player groups. The training of reserve sports talents is being adjusted and converted, and training a great diversity of reserve sports talents will coexist for long. The whole nation training system in the era of the planned economy, through policy intervention, the highly centralized amateur sports school, provincial sports team promoting to the national team management system, guarantees the stability of the sports teams in China, and provides reserve youth force. However, the cultural quality of the athletes and the level of scientific training are not high. 展开更多
关键词 BASKETBALL reserve talents TRAINING
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