互动仪式链理论视角下体育遗产旅游与体育文化认同的关系向度与跃迁路径

体育遗产旅游作为活态体育人文遗产的有效途径,对促进体育文化认同具有重要作用。本文采用文献资料法、逻辑分析法等研究方法,立足互动仪式链理论视角,建构了体育遗产旅游与体育文化认同的关系向度并提出跃迁路径。研究认为:互动仪式链与体育遗产旅游促进体育文化认同呈现互促互耦状态,且作用于行为实践、集体兴奋、情感能量、主体塑造。基于游客旅游动机、互动情境、情感连带、相互关注、情感体验、符号标志、文化认同、行为实践,创新游客体育遗产旅游心理体验,在汇集情感能量、激发情感依恋、凝聚认同符号过程中塑造体育文化认同。在中国式现代化进程中,为推动体育遗产旅游高质量发展,亟待创新体育遗产旅游互动实践、创设数字体育遗产旅游景观、营造互动情境、创新行为实践、激发情感能量、凝聚认同符号,在体育遗产旅游互动仪式中促进体育文化认同,以此铸牢中华民族共同体意识。

体育遗产旅游可行性和必要性研究

针对体育遗产旅游的可行性和必要性进行研究.研究证明:首先,物质文化体育遗产和非物质文化体育遗产独特的景点供给为体育遗产旅游提供可能,体育遗产旅游能满足人们的求知欲和怀旧情结,并且对健康有益,构成了旅游者的参与动机,因此,体育遗产旅游具有可行性;其次,由于社会财富增多,人们的生活水平逐渐改善,教育程度也日渐提高,推动了体育遗产旅游的需求增长,体育遗产旅游又对体育遗产起到了保护和传承作用,因此,体育遗产旅游具有必要性.

体育旅游和遗产旅游双轮驱动下的乡村振兴方略

实施乡村振兴战略,是党的十九大作出的重大决策部署。2017年底召开的中央农村工作会议对此作了全面具体部署; 2018年中央一号文件《中共中央国务院关于实施乡村振兴战略的意见》发布。由此,全国各地围绕乡村振兴战略开展各种举措。如何促进乡村旅游从而带动乡村经济发展是乡村振兴战略的一个重要命题。文章通过对徽杭古道和浙江缙云县案例进行深入分析,得出以下发现和结论:1)体育旅游和遗产旅游双轮驱动,才能更好地发展乡村旅游并促进乡村振兴; 2)体育旅游和遗产旅游结合形成的多种遗产体育旅游形态在乡村振兴战略中发挥巨大作用; 3)在体育旅游产品规划中要充分挖掘地方遗产资源,融入文化遗产元素,并注重游客身体和心智两方面体验。

A Pre-game Evaluation of the Tourism Legacy of the Beijing 2022 Winter Olympic Games

The role of tourism in social and economic development and stabilizing the Olympic legacy has been widely discussed.Beijing is the first“Dual-Olympic City”.For the first time,the Beijing Winter Olympics has adopted a model of three competition areas,which has attracted much attention to the study of its tourism legacy.In the legacy plan,the construction of the“Beijing-Zhangjiakou Sports Culture and Tourism Belt”was proposed.The development of ice and snow tourism and the cultivation of the ice and snow tourism market is also reflected in many policy documents and government actions.The scientific planning before the competition laid a good foundation for the sustainable development of its ice and snow tourism heritage.This research combines Olympic legacy research with tourism destination theory,and focuses on ice and snow tourism directly related to the Winter Olympics and the significance of pre-event planning for legacy protection.At the same time,the improvement of the quality of ice and snow tourism destinations is embedded in the pre-Olympic legacy,and opinions and suggestions on how to ensure the stability of the legacy after the games are given.This study uses the literature review method and the second-hand materials survey research method,then through establishing a tourism legacy pre-game evaluation model and the use of geographic information,government reports,policies,publicly released statistics and news reports,etc..It explores the legacy of the Beijing 2022 Winter Olympics and Paralympics,aiming to lay the foundation for preserving the continuous value of the ice and snow tourism legacy during and after the Olympics.The results indicate that the Beijing Winter Olympics has made relatively complete plans and reliable progress in both tangible and intangible legacy.Complete tourism infrastructure,an optimistic sport and cultural atmosphere,and the improvement of residents’health concept and sports awareness have become boosters for the development of ice and snow tourism in the Beijing-Zhangjiakou region.