The debate on the marketization of discourse in higher education has sparked and sustained interest among researchers in discourse and education studies across a diversity of contexts.While most research in this line ...The debate on the marketization of discourse in higher education has sparked and sustained interest among researchers in discourse and education studies across a diversity of contexts.While most research in this line has focused on marketized discourses such as advertisements,little attention has been paid to promotional discourse in public institutions such as the About us texts on Chinese university websites.The goal of the present study is twofold:first,to describe the generic features of the university About us texts in China;and second,to analyze how promotional discourse is interdiscursively incorporated in the discourse by referring to the broader sociopolitical context.Findings have indicated five main moves:giving an overview,stressing historical status,displaying strengths,pledging political and ideological allegiance,and communicating goals and visions.Move 3,displaying strengths,has the greatest amount of information and can be further divided into six sub-moves which presents information on campus facilities,faculty team,talent cultivation,disciplinary fields construction,academic research,and international exchange.The main linguistic and rhetorical strategies used in these moves are analyzed and discussed.展开更多
China-Africa corporate advertising is emerging as an example of the corporate advertising genre in response to the specific rhetorical context of China-Africa win-win cooperation.Drawing on Bhatia’s Critical Genre An...China-Africa corporate advertising is emerging as an example of the corporate advertising genre in response to the specific rhetorical context of China-Africa win-win cooperation.Drawing on Bhatia’s Critical Genre Analysis(2017),this study explores the text-internal and text-external generic features of China-Africa corporate advertising by analyzing 50 collected samples.The analysis of text-internal prominence shows that China-Africa corporate advertising is unique in its frequent use of win-win-oriented and sector-dependent technical lexicons to indicate the promotional intent.It is also found that move structures vary across different sub-types of ChinaAfrica corporate advertising.Text-externally,the findings reveal a mixture of different discourses within the discursive space of China-Africa corporate advertising.In addition,the results suggest that Chinese companies invest more rhetorical efforts in enhancing the China-Africa community than African counterparts who tend to perceive China-Africa cooperation as the main avenue to attract worldwide partnerships.The findings have some practical implications for discourse construction in the Belt and Road Initiative context and shed light on the evolving nature of advertising discourse,particularly in the China-Africa win-win business context.展开更多
The following article is about the historical overview of the Persian literature and the emergence and development of the short story as a literary genre and its prominent role in the modem literature of Iran. It disc...The following article is about the historical overview of the Persian literature and the emergence and development of the short story as a literary genre and its prominent role in the modem literature of Iran. It discusses the origin of the short story in general and preconditions for the popularity of the new genre the Iranian literature of the 20th century, and also about the first successful collection of short stories that introduced it to the public. Also the development process of the short story and principle factors in every stage of its emergence as an independent genre of prose, as well as the thematic range are the main aspects among others to be analyzed in the article. It is historically documented that the Islamic state was established in 1979 after the fall of the Shah. And the very event had big impact not only on the social and political life of the country, but also on the cultural and literary life of the Iranians of the time. The significance of the revolution was such that it divided the literature to be known as the ＂pre-revolution＂ and ＂post-revolution＂ periods. Therefore this article is aimed to observe how this historic event had influenced the short story in particular and the distinct features of the works created during the two periods. The next period which stands out in the development of the short story is during the late 90s and the beginning of the 2000, where the genre experienced aesthetic innovations and experiments with new forms and styles. The distinct feature of the period is mainly in its topics it deals, among other the effects of the globalization and popular culture brought forth, isolated individual, urbanization, climate change and its destructive outcome and the social conflicts resulting from them. Such global issues caused the established writers to look out of their borders and open up to the concerns of the planet, and by doing so establishing new schools of thought and style among the writers of short story in modem Iranian literature. Finally the article will overview the role of the Iranian contemporary female short story writers, children＇s literature and the works of the immigrant Iranian authors that continue the traditions of the Persian literature outside Irma.展开更多
基金This study is supported by the Chinese Ministry of Education(MOE)Humanities and Social Science Research Funding(20YJA740050)the MOE Key Research Project of Humanities and Social Science(16JJD740006)conducted by the Center for Linguistics and Applied Linguistics(CLAL),Guangdong University of Foreign Studies(GDUFS).We would like to thank the reviewers for their comments and suggestions on earlier versions of this manuscript.
文摘The debate on the marketization of discourse in higher education has sparked and sustained interest among researchers in discourse and education studies across a diversity of contexts.While most research in this line has focused on marketized discourses such as advertisements,little attention has been paid to promotional discourse in public institutions such as the About us texts on Chinese university websites.The goal of the present study is twofold:first,to describe the generic features of the university About us texts in China;and second,to analyze how promotional discourse is interdiscursively incorporated in the discourse by referring to the broader sociopolitical context.Findings have indicated five main moves:giving an overview,stressing historical status,displaying strengths,pledging political and ideological allegiance,and communicating goals and visions.Move 3,displaying strengths,has the greatest amount of information and can be further divided into six sub-moves which presents information on campus facilities,faculty team,talent cultivation,disciplinary fields construction,academic research,and international exchange.The main linguistic and rhetorical strategies used in these moves are analyzed and discussed.
基金the research output of the National Social Sciences research project entitled“A Genre-based Study of the Dynamic Intertextual and Interdiscursive System in Chinese and Foreign Professional Discourse”(NO.17BYY033)。
文摘China-Africa corporate advertising is emerging as an example of the corporate advertising genre in response to the specific rhetorical context of China-Africa win-win cooperation.Drawing on Bhatia’s Critical Genre Analysis(2017),this study explores the text-internal and text-external generic features of China-Africa corporate advertising by analyzing 50 collected samples.The analysis of text-internal prominence shows that China-Africa corporate advertising is unique in its frequent use of win-win-oriented and sector-dependent technical lexicons to indicate the promotional intent.It is also found that move structures vary across different sub-types of ChinaAfrica corporate advertising.Text-externally,the findings reveal a mixture of different discourses within the discursive space of China-Africa corporate advertising.In addition,the results suggest that Chinese companies invest more rhetorical efforts in enhancing the China-Africa community than African counterparts who tend to perceive China-Africa cooperation as the main avenue to attract worldwide partnerships.The findings have some practical implications for discourse construction in the Belt and Road Initiative context and shed light on the evolving nature of advertising discourse,particularly in the China-Africa win-win business context.
文摘The following article is about the historical overview of the Persian literature and the emergence and development of the short story as a literary genre and its prominent role in the modem literature of Iran. It discusses the origin of the short story in general and preconditions for the popularity of the new genre the Iranian literature of the 20th century, and also about the first successful collection of short stories that introduced it to the public. Also the development process of the short story and principle factors in every stage of its emergence as an independent genre of prose, as well as the thematic range are the main aspects among others to be analyzed in the article. It is historically documented that the Islamic state was established in 1979 after the fall of the Shah. And the very event had big impact not only on the social and political life of the country, but also on the cultural and literary life of the Iranians of the time. The significance of the revolution was such that it divided the literature to be known as the ＂pre-revolution＂ and ＂post-revolution＂ periods. Therefore this article is aimed to observe how this historic event had influenced the short story in particular and the distinct features of the works created during the two periods. The next period which stands out in the development of the short story is during the late 90s and the beginning of the 2000, where the genre experienced aesthetic innovations and experiments with new forms and styles. The distinct feature of the period is mainly in its topics it deals, among other the effects of the globalization and popular culture brought forth, isolated individual, urbanization, climate change and its destructive outcome and the social conflicts resulting from them. Such global issues caused the established writers to look out of their borders and open up to the concerns of the planet, and by doing so establishing new schools of thought and style among the writers of short story in modem Iranian literature. Finally the article will overview the role of the Iranian contemporary female short story writers, children＇s literature and the works of the immigrant Iranian authors that continue the traditions of the Persian literature outside Irma.
