Based on the attention restoration theory,this study focuses on rural tourists and utilizes questionnairesurveys to collect data.The research constructs a structural equation model to investigate the influence mechani...Based on the attention restoration theory,this study focuses on rural tourists and utilizes questionnairesurveys to collect data.The research constructs a structural equation model to investigate the influence mechanisms among restorative environment perception,restorative experience,positive emotions,and experience quality.The study reveals that:(1)Restorative environment perception has a significant positive impact on the restorativeexperience and positive emotions of rural tourists.It serves as an important driving factor for improving the experience quality of rural tourists.(2)Restorative experience plays a significant mediating role between restorative environment perception and positive emotions.Restorative environment perception promotes the development ofoverall experience quality through the mediation of restorative experience and positive emotions.(3)Both the restorative experience and positive emotions independently mediate the relationship between restorative environment perception and experience quality,and they also play a chain-mediated role.Therefore,rural tourism destination managers should prioritize the restorative function of natural environments,improve the supply ofhigh-quality products and services to enhance tourist restorative experience and positive emotions,and ultimatelyaim to continuously enhance the quality of tourist experience.This study has theoretical and practical implicationsfor improving the tourism experience of rural tourists,optimizing the supply for rural tourism products,and promoting the high-quality development of rural tourism destinations.展开更多
基金The National Natural Science Foundation of China(72172007)The Research Project of Beijing International Studies University(KYZX23A018)The Graduate Research Project of Beijing International Studies University(11122026314)。
文摘Based on the attention restoration theory,this study focuses on rural tourists and utilizes questionnairesurveys to collect data.The research constructs a structural equation model to investigate the influence mechanisms among restorative environment perception,restorative experience,positive emotions,and experience quality.The study reveals that:(1)Restorative environment perception has a significant positive impact on the restorativeexperience and positive emotions of rural tourists.It serves as an important driving factor for improving the experience quality of rural tourists.(2)Restorative experience plays a significant mediating role between restorative environment perception and positive emotions.Restorative environment perception promotes the development ofoverall experience quality through the mediation of restorative experience and positive emotions.(3)Both the restorative experience and positive emotions independently mediate the relationship between restorative environment perception and experience quality,and they also play a chain-mediated role.Therefore,rural tourism destination managers should prioritize the restorative function of natural environments,improve the supply ofhigh-quality products and services to enhance tourist restorative experience and positive emotions,and ultimatelyaim to continuously enhance the quality of tourist experience.This study has theoretical and practical implicationsfor improving the tourism experience of rural tourists,optimizing the supply for rural tourism products,and promoting the high-quality development of rural tourism destinations.
