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侗族元素在地域品牌包装设计中的应用——以贵州茅台酒为例 被引量:2
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作者 李润莹 胡彧 +1 位作者 刘运杰 陈晨 《设计》 2022年第19期113-115,共3页
从民族文化的种类及表象方式入手,根据类别挖掘元素艺术化表达的可能性,探究地域品牌如何结合地域文化打造市场效应和群众喜好。通过实地调研法,文献研究法,市场案例比对法,将侗族不同的文化艺术形式的美学符号提炼表达,探究其对于本土... 从民族文化的种类及表象方式入手,根据类别挖掘元素艺术化表达的可能性,探究地域品牌如何结合地域文化打造市场效应和群众喜好。通过实地调研法,文献研究法,市场案例比对法,将侗族不同的文化艺术形式的美学符号提炼表达,探究其对于本土品牌设计开拓上的应用。从侗族的建筑文化、民族艺术、日常食俗等方面提炼出图案、色彩、材料等艺术表达元素,并用于地域酒产品设计上,将地域文化和地域品牌进行了深度联结。在设计中应注重民族特色和品牌效应,从多维的设计角度去展开设计,有助于在提倡民族自信、传承民族文化精髓的长远目标下实现增强品牌竞争力,达成互助共赢的局面。 展开更多
关键词 地域文化 侗俗 品牌文化 包装设计 产品设计
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Farming Ritual and Festival Folk Custom of Dong Ethnic Minority Group
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作者 蒋星梅 《Journal of Landscape Research》 2010年第3期92-94,共3页
In order to pray for harvest and express gratitude, Dong ethnic arranged sacrifices of farming in accordance with periodicity of rice production and its requirements to festivals and calendar. Meanwhile, New Year, Pra... In order to pray for harvest and express gratitude, Dong ethnic arranged sacrifices of farming in accordance with periodicity of rice production and its requirements to festivals and calendar. Meanwhile, New Year, Pray in Spring and Return in Autumn not only play significant roles in agricultural production, but also evolve to farming holidays which are enriched with more social connotations. Centered on husbandry and production, some folklore that is rich in local color has been formed in Dong society. The writer introduced some farming ritual of Dong ethnic group, such as, sowing, Kai Yang Men, Rain-praying, Chang Xin, reaping and Lunar New Year, summarized their belief in the land worship, festival ritual, ancestor ritual and ceres ritual. It is concluded that sacrifice is a production-related folklore, which is formed by repeated operation and constant practice. Some taboos were also prohibited in agricultural sacrifice because people were not able to change the unfavorable reality of farming with their insufficient experience and knowledge; however, they resorted to witchcraft for the purpose of harvest. It is believed that the activity of sacrifice will also be kept in the life of Dong ethnic group due to their dependency on agriculture and the land. 展开更多
关键词 Dong ethnic minority group Farming ritual FESTIVAL Folk custom
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Discussion on Dong Ethnic Minority's Folk Culture and Aesthetic Psychology from the Perspective of Song and Dance "Duoye"
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作者 Juanjuan HE 《International Journal of Technology Management》 2013年第5期55-57,共3页
In this paper, Dong ethnic minority's folk customs and aesthetic psychology are understood from the perspective of the nationality culture reflected in Dong song and dance "Duoye" so as to excavate the nationality ... In this paper, Dong ethnic minority's folk customs and aesthetic psychology are understood from the perspective of the nationality culture reflected in Dong song and dance "Duoye" so as to excavate the nationality spirit, and also the connotation and spiritual foundation of the humanity structure are explored, in which the dignified history, rich nationality characteristics, and elegant artistic quality are integrated together, for the purpose of inheriting the traditional culture and continuously innovating and developing the nationality culture. 展开更多
关键词 Song and Dance "Duoye" Dong Culture Aesthetic Psychology
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