With the development of economic globalization and the information industry, the competition among the mobile phone companies is increasingly fierce. This requires the mobile phone companies to re-examine the traditio...With the development of economic globalization and the information industry, the competition among the mobile phone companies is increasingly fierce. This requires the mobile phone companies to re-examine the traditional marketing strategies, to seek and implement new feasible marketing strategy. This paper introduces the definition of virtual marketing, dissertates four virtual marketing strategies implemented by the mobile phone companies, and points out the problems in the process of implementing virtual marketing strategies and proposes the corresponding countermeasures.展开更多
Networking is the core area of national strategic emerging industry development of information industry; it will play an important role in national economic development. Currently, it is hot issue of global research a...Networking is the core area of national strategic emerging industry development of information industry; it will play an important role in national economic development. Currently, it is hot issue of global research at home and abroad regardless of the mention of its development of a national strategic level, it is called the third wave of the world information industry following the computer, and internet.展开更多
文摘With the development of economic globalization and the information industry, the competition among the mobile phone companies is increasingly fierce. This requires the mobile phone companies to re-examine the traditional marketing strategies, to seek and implement new feasible marketing strategy. This paper introduces the definition of virtual marketing, dissertates four virtual marketing strategies implemented by the mobile phone companies, and points out the problems in the process of implementing virtual marketing strategies and proposes the corresponding countermeasures.
文摘Networking is the core area of national strategic emerging industry development of information industry; it will play an important role in national economic development. Currently, it is hot issue of global research at home and abroad regardless of the mention of its development of a national strategic level, it is called the third wave of the world information industry following the computer, and internet.
