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大数据个性化信息传递对于新媒体环境下的政治传播的影响探究
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作者 鲍钰 《声屏世界》 2020年第1期5-6,36,共3页
新媒体环境与政治传播相辅相成,二者的快速发展是顺应时代潮流的体现,是中国传播技术发展的成果。大数据技术在新媒体中,尤其是对于互联网社交媒体而言,可以统计、计算、分析、推测用户个人信息与偏好,将相关内容推荐于用户浏览,达到策... 新媒体环境与政治传播相辅相成,二者的快速发展是顺应时代潮流的体现,是中国传播技术发展的成果。大数据技术在新媒体中,尤其是对于互联网社交媒体而言,可以统计、计算、分析、推测用户个人信息与偏好,将相关内容推荐于用户浏览,达到策略性、群众性的传播效果。大数据及时的应用为新媒体环境下的政治传播提供了有效的传播渠道与技术,使政治传播信息可以有效触及到目标群体。 展开更多
关键词 新媒体政治传播 大数据 个性化 信息媒介学 沉默的漩涡
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Visualization of Understanding of Media Characteristics Using Analytic Hierarchy Process
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作者 Yasushi Gotoh 《Computer Technology and Application》 2013年第10期563-567,共5页
The purpose of this study is to design a tool, adapted to students' individual contexts and to enable students to reflect on their understanding of media characteristics. AHP (analytic hierarchy process) is a struc... The purpose of this study is to design a tool, adapted to students' individual contexts and to enable students to reflect on their understanding of media characteristics. AHP (analytic hierarchy process) is a structured technique for organizing and analyzing complex decisions. Using AHP, students have to define appropriate criteria and priorities for using media. It is expected that students" understanding of the characteristics of different types of media will emerge through reflection. Seventy two university students took part in this research. They were asked to prioritize their ways.of obtaining information about current affairs using sets of media such as TV, books, newspapers and web pages, Twitter and Facebook. AHP enables us to visualize a "real" understanding of media characteristics and students can reflect on that basis. As far as "information sources and media" is concerned, a few students indicated that it was the information source itself that was important rather than the type of media. Our tool fulfils the role of encouraging this type of reflection. 展开更多
关键词 Media literacy VISUALIZATION understanding of media characteristics.
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