Organizations serving rural communities in Kenya have found use for media as a tool of replacement for personal interface in the daily communication with the beneficiaries of their programmes in deprived areas. The in...Organizations serving rural communities in Kenya have found use for media as a tool of replacement for personal interface in the daily communication with the beneficiaries of their programmes in deprived areas. The interactions between two non-governmental organizations (NGOs) and rural beneficiaries in Isinya, Kajiado County, provide case studies of how NGOs modernize their outreach via new media and how beneficiaries respond to the change. The research was not only concerned with the presence of information technology (IT) and online facilities in remote and deprived locations. It also evaluated responses to the replacement of person-to-person contact with technologies, such as social media, the Internet, Compact Disc-Read Only Memory (CD-ROMs), and Digital Versatile Disc (DVDs). Conducted in four focus groups, the research evaluated the uptake of new media technologies by beneficiaries following the transition, asked whether beneficiaries engaged with the materials being communicated, and assessed whether this confluence of technology and culture had eased the flow of communication, or unsettled it. Evidence of discomfort among the older (over 50-year-old) beneficiaries stemmed from fear of failure to master the technologies and a desire for a continuation of regular interpersonal interaction with the NGO field officers (whose field trips were scaled back in preference of computer-mediated communication). However, younger (under 40-year-old) beneficiaries were less insistent on regular interpersonal visits and were appreciative of the use of technology, and of the building of Maarifa Centres to give the beneficiaries free access to internet, DVDs, and hard drive-based information materials. Another demographic, beneficiaries aged between 40 and 50 years old, said they were not comfortable with the change and wanted the interpersonal interaction to continue, but were open to a longer-term transition once the beneficiaries were all conversant with the uses of the new technologies. The study recommends a better managed transition that accommodated the beneficiaries’ fears, misgivings, and cultural preference for verbal, face-to-face consultation.展开更多
Social media is an information technology that allows users to communicate and share information. With steadily rising number of users across the globe, individuals participate in various activities, like connecting w...Social media is an information technology that allows users to communicate and share information. With steadily rising number of users across the globe, individuals participate in various activities, like connecting with friends and community members, sharing information, posting political messages, disaster recovery activities, reading daily news, learning, and entertainment, each driven by different sets of motivations. Culture has an influence on the kind of motivation―pro-social and personal needs oriented―that drives social media usage by individuals. Using Hofstede’s (1984b) cultural dimensions, the paper suggests that each of the dimensions will have influences on the social media behaviors differently. Such a cultural perspective helps future social media users to plan the kind of activity and information sharing based on the kind of motivation driving the target audience and the platform providers to design and market accordingly.展开更多
The rapid development of informational accessibility, virtual commutability, and their impacts on cities are becoming parts of the very core of concerns of contemporary urban design theories and methodologies. The lev...The rapid development of informational accessibility, virtual commutability, and their impacts on cities are becoming parts of the very core of concerns of contemporary urban design theories and methodologies. The level of access to the new means of cybermobility is becoming a formative factor for socio-spatial gradients and demographic patterns in urban and suburban settings. While the new hyper drive towards the ubiquitous virtual mobility is becoming the dominant mode of our being, it is exposing disparate consequences to cultural experiences, economic conditions, and socio-spatial networks of communities The paper is devoted to elaborate the transformational role of cybernomadic experiences on social interaction for a resilient design of urban communities. The ultimate goal is to identify the applicability of new technological opportunities to empowering the urban poor and finding out the challenges facing urban design territories. The paper also reflects on Jane Jacobs' urban vision for the future and its specific lens展开更多
文摘Organizations serving rural communities in Kenya have found use for media as a tool of replacement for personal interface in the daily communication with the beneficiaries of their programmes in deprived areas. The interactions between two non-governmental organizations (NGOs) and rural beneficiaries in Isinya, Kajiado County, provide case studies of how NGOs modernize their outreach via new media and how beneficiaries respond to the change. The research was not only concerned with the presence of information technology (IT) and online facilities in remote and deprived locations. It also evaluated responses to the replacement of person-to-person contact with technologies, such as social media, the Internet, Compact Disc-Read Only Memory (CD-ROMs), and Digital Versatile Disc (DVDs). Conducted in four focus groups, the research evaluated the uptake of new media technologies by beneficiaries following the transition, asked whether beneficiaries engaged with the materials being communicated, and assessed whether this confluence of technology and culture had eased the flow of communication, or unsettled it. Evidence of discomfort among the older (over 50-year-old) beneficiaries stemmed from fear of failure to master the technologies and a desire for a continuation of regular interpersonal interaction with the NGO field officers (whose field trips were scaled back in preference of computer-mediated communication). However, younger (under 40-year-old) beneficiaries were less insistent on regular interpersonal visits and were appreciative of the use of technology, and of the building of Maarifa Centres to give the beneficiaries free access to internet, DVDs, and hard drive-based information materials. Another demographic, beneficiaries aged between 40 and 50 years old, said they were not comfortable with the change and wanted the interpersonal interaction to continue, but were open to a longer-term transition once the beneficiaries were all conversant with the uses of the new technologies. The study recommends a better managed transition that accommodated the beneficiaries’ fears, misgivings, and cultural preference for verbal, face-to-face consultation.
文摘Social media is an information technology that allows users to communicate and share information. With steadily rising number of users across the globe, individuals participate in various activities, like connecting with friends and community members, sharing information, posting political messages, disaster recovery activities, reading daily news, learning, and entertainment, each driven by different sets of motivations. Culture has an influence on the kind of motivation―pro-social and personal needs oriented―that drives social media usage by individuals. Using Hofstede’s (1984b) cultural dimensions, the paper suggests that each of the dimensions will have influences on the social media behaviors differently. Such a cultural perspective helps future social media users to plan the kind of activity and information sharing based on the kind of motivation driving the target audience and the platform providers to design and market accordingly.
文摘The rapid development of informational accessibility, virtual commutability, and their impacts on cities are becoming parts of the very core of concerns of contemporary urban design theories and methodologies. The level of access to the new means of cybermobility is becoming a formative factor for socio-spatial gradients and demographic patterns in urban and suburban settings. While the new hyper drive towards the ubiquitous virtual mobility is becoming the dominant mode of our being, it is exposing disparate consequences to cultural experiences, economic conditions, and socio-spatial networks of communities The paper is devoted to elaborate the transformational role of cybernomadic experiences on social interaction for a resilient design of urban communities. The ultimate goal is to identify the applicability of new technological opportunities to empowering the urban poor and finding out the challenges facing urban design territories. The paper also reflects on Jane Jacobs' urban vision for the future and its specific lens