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Research on Services Modeling in LTE Networks 被引量:2
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作者 LIU Qi SHI Yameng +1 位作者 LI Fuchang FAN Bin 《China Communications》 SCIE CSCD 2016年第2期109-120,共12页
Service modeling offers fundamental guidance to the construction and operation of mobile telecommunication networks. As the domestic LTE networks have been deployed massively, the refined LTE services model needs to b... Service modeling offers fundamental guidance to the construction and operation of mobile telecommunication networks. As the domestic LTE networks have been deployed massively, the refined LTE services model needs to be established urgently. In this paper, we firstly extract characteristic parameters of services from statistical data in 3G networks, especially in time, space and user dimension. Secondly, the development trends of LTE services are analyzed. And the refined LTE service model is established. Finally, prediction results of LTE service development in China is given, which could provide effi cient support for networks' optimization and evolution. 展开更多
关键词 LTE services model refinedoperations services value
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Power Control Algorithm of Cognitive Radio Based on Non-Cooperative Game Theory 被引量:4
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作者 赵军辉 杨涛 +2 位作者 贡毅 王娇 付雷 《China Communications》 SCIE CSCD 2013年第11期143-154,共12页
This paper addresses the power con- trol problems of Cognitive Radio (CR) trader transmission power and interference tempera- ture constraints. First, we propose the interfer- ence constraint which ensures that the ... This paper addresses the power con- trol problems of Cognitive Radio (CR) trader transmission power and interference tempera- ture constraints. First, we propose the interfer- ence constraint which ensures that the Quality of Service (QoS) standards for primary users is considered and a non-cooperative game power control model. Based on the proposed model, we developed a logical utility function based on the Signal-to-Interference-Noise Ratio (S/NR) and a novel algorithm network power control. that is suitable for CR Then, the existence and uniqueness of the Nash Equilibrium (NE) in our utility function are proved by the principle of game theory and the corresponding optimi- zations. Compared to traditional algorithms, the proposed one could converge to an NE in 3-5 iterative operations by setting an appropriate pricing factor. Finally, simulation results ver- ified the stability and superiority of the novel algorithm in flat-fading channel environments. 展开更多
关键词 cognitive radio non-cooperativepower control game theory utility function Na-sh equilibrium target power
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服务业中绿色广告主张对消费者决策的影响——基于归因理论的视角 被引量:15
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作者 孙瑾 张红霞 《当代财经》 CSSCI 北大核心 2015年第3期67-78,共12页
伴随环境恶化和消费者生态环境意识的逐步增强,绿色广告主张也开始在广告中越来越频繁地出现。鉴于此,在归因理论的指导下,引入消费者感知绿色价值,试图深入揭示绿色广告主张类型和动机交互作用的内在效用机制。实验数据分析表明动机归... 伴随环境恶化和消费者生态环境意识的逐步增强,绿色广告主张也开始在广告中越来越频繁地出现。鉴于此,在归因理论的指导下,引入消费者感知绿色价值,试图深入揭示绿色广告主张类型和动机交互作用的内在效用机制。实验数据分析表明动机归因调节了绿色广告主张类型对于消费者决策的影响。当消费者对绿色广告有积极的归因时,相比关联型广告主张,实质型广告主张能够得到消费者更好的品牌态度、更积极的品牌评价和更高的购买意向;反之当消费者认为公司做绿色广告的动机比较消极时,无论其提出什么类型的广告主张,都很难引起消费者的好感。此外,中介作用分析结果表明,消费者感知绿色价值是影响广告主张与归因交互作用发挥的中介变量。 展开更多
关键词 绿色价值 动机归因 绿色广告主张 体验服务 信用型服务
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顾客忠诚驱动机制分析——基于个人理财服务的研究 被引量:3
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作者 孙瑾 《山西财经大学学报》 CSSCI 北大核心 2010年第11期86-93,共8页
随着市场竞争的加剧,如何创造顾客忠诚成为营销学术界和实践界共同关注的新焦点。迄今为止,几乎没有学者探讨无形性程度和购买不确定性水平最高的信用型服务领域的顾客忠诚问题。鉴于此,本文主要从购后感知风险的角度来探讨信用型服务... 随着市场竞争的加剧,如何创造顾客忠诚成为营销学术界和实践界共同关注的新焦点。迄今为止,几乎没有学者探讨无形性程度和购买不确定性水平最高的信用型服务领域的顾客忠诚问题。鉴于此,本文主要从购后感知风险的角度来探讨信用型服务消费中顾客忠诚的驱动要素。本文系统地分析了在信用特性比较高的个人理财行业,影响顾客忠诚度的前置公司层面因素(品牌来源国形象、公司声誉和感知服务质量)、购买后感知风险(个人风险和非个人风险)、感知价值(情感价值和功能价值)以及这些因素内在的作用机制。本研究采用调查法并在购买过个人理财服务的顾客中进行数据收集。通过结构方程模型,研究发现,品牌来源国形象显著影响顾客感知的个人风险,感知服务质量对非个人风险施加负面影响,好的公司声誉可以降低个人和非个人风险。此外,非个人风险和功能价值之间有负向的联系,但个人风险可以适当提升消费者感知情感价值。情感价值的提升对顾客忠诚具有积极的驱动作用,功能价值只对顾客满意度和推荐意向有正面的影响。 展开更多
关键词 顾客忠诚度 感知风险 感知价值 信用型服务 结构方程模
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Design and Implementation of Computer Network Remote Control System
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作者 Xiaohui ZHANG 《International Journal of Technology Management》 2015年第2期101-104,共4页
The paper analyze and design and implement a remote control system based on network. A computer network remote control system mainly includes server, client and the control information. Server registration information... The paper analyze and design and implement a remote control system based on network. A computer network remote control system mainly includes server, client and the control information. Server registration information realize the user command; client provides network hardware, software and other system resources, the system response message and then feedback service instruction; control information transmission layer implementation using TCPflP protocol to control information including control of resources and control commands etc.. This paper adopts centralized network control system model, the structure of the network system realize unified observation, control, coordination, and control of high efficiency. The use of key technologies, such as Socket and COM to realize the goal of computer hardware resource control, software resource management and other functions. 展开更多
关键词 Remote Control System Control SOCKET Communication protocol
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