The English News of CRI possesses many advantages such as abundance of information and being easily accessible for English learners within the mainland of China. Unfortunately, it has been ignored by most teachers of ...The English News of CRI possesses many advantages such as abundance of information and being easily accessible for English learners within the mainland of China. Unfortunately, it has been ignored by most teachers of English and students. Based on the input hypothesis, affective filter hypothesis and schemata theory, this paper probes the mode of CRI English assisting English teaching in college.展开更多
In modem society, advertising plays a very important role in people＇s daily life. We can not imagine the world without advertisements. Advertisers try every means to design persuasive advertisements for their product...In modem society, advertising plays a very important role in people＇s daily life. We can not imagine the world without advertisements. Advertisers try every means to design persuasive advertisements for their products by attractive patterns, photos and colors, as well as commonly shared resources of language. The use of presupposition in advertising language, which is an important topic in pragmaties, can serve the function fairly well. This paper first presents a general review of previous studies on presupposition phenomena in advertising language, then investigates the use of presuppositions in advertising language by both qualitative and quantitative analyses. By qualitative analysis, the author tries to explore the functions of each type of presuppositions in advertising texts; by quantitative analysis, 100 sentences selected from various advertisements for different products are examined.展开更多
This paper first relates the problem concerning the cultivation of foreign language talents in foreign language education, and then puts forward some suggestions to its resolution. This paper intends to contribute a l...This paper first relates the problem concerning the cultivation of foreign language talents in foreign language education, and then puts forward some suggestions to its resolution. This paper intends to contribute a little to the improvement on the mode of cultivating foreign language talents.展开更多
After China entering into WTO, various problems prominently appeared in higher education; the coming of the Information Age challenged the traditional English teaching. How can we improve the quality of English Teachi...After China entering into WTO, various problems prominently appeared in higher education; the coming of the Information Age challenged the traditional English teaching. How can we improve the quality of English Teaching The author, under the guidance of the theory of autonomous learning, has established ACT Teaching Model through many years of teaching practice in college, with an aim to stimulate students' learning interests, cultivate their cultural quality, and enhance their comprehensive competence of learning English.展开更多
文摘The English News of CRI possesses many advantages such as abundance of information and being easily accessible for English learners within the mainland of China. Unfortunately, it has been ignored by most teachers of English and students. Based on the input hypothesis, affective filter hypothesis and schemata theory, this paper probes the mode of CRI English assisting English teaching in college.
文摘In modem society, advertising plays a very important role in people＇s daily life. We can not imagine the world without advertisements. Advertisers try every means to design persuasive advertisements for their products by attractive patterns, photos and colors, as well as commonly shared resources of language. The use of presupposition in advertising language, which is an important topic in pragmaties, can serve the function fairly well. This paper first presents a general review of previous studies on presupposition phenomena in advertising language, then investigates the use of presuppositions in advertising language by both qualitative and quantitative analyses. By qualitative analysis, the author tries to explore the functions of each type of presuppositions in advertising texts; by quantitative analysis, 100 sentences selected from various advertisements for different products are examined.
文摘This paper first relates the problem concerning the cultivation of foreign language talents in foreign language education, and then puts forward some suggestions to its resolution. This paper intends to contribute a little to the improvement on the mode of cultivating foreign language talents.
文摘After China entering into WTO, various problems prominently appeared in higher education; the coming of the Information Age challenged the traditional English teaching. How can we improve the quality of English Teaching The author, under the guidance of the theory of autonomous learning, has established ACT Teaching Model through many years of teaching practice in college, with an aim to stimulate students' learning interests, cultivate their cultural quality, and enhance their comprehensive competence of learning English.
